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Investment Opportunities In Tourism

Investment Opportunities In Tourism . Rodolfo López-Negrete COO, Mexico Tourism Board . Mexico: 14 th Largest Economy. Between 2006 and 2011, Mexico has been the seventh country to advance more positions (38 positions ). Improved position for Mexico.

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Investment Opportunities In Tourism

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  1. Investment Opportunities In Tourism Rodolfo López-Negrete COO, Mexico Tourism Board

  2. Mexico: 14thLargestEconomy • Between 2006 and 2011, Mexicohas beentheseventhcountry toadvance more positions (38 positions). • Improved position for Mexico. The Largest Economies of the World (trillion dollars) Fuente: Fondo Monetario Internacional Source: International Monetary Fund 2

  3. More People Are Investing in Mexico.. • From 2000 – 2009 – foreign investment grew by 167%. • In 2010, foreign investment reached 18 billion dollars. • Government Support for Infrastructure Developments • Between 2007 and 2010 investment in infrastructure more than doubled compared to the investment of the previous ten years (75 billion dollars to 165 million dollars) • In addition more than 9,300 miles of roads were built and/or improved. • Investment in airports doubled between 2007 and 2010…allowing for better communication as well as economic strength from the likes of tourism. 1

  4. Where is Mexico? Mexico is one of the top ten tourist destinations in the world. • Tourism in Mexico • Represents 9% of the GDP. • Third largest source of foreign currency earnings. • 2.5 million jobs. • More than 43,000 economicunitsinvolved. • 80% are small and mediumentreprises. Source: UNWTO 2010

  5. Top 5 WorldDestination OurGoal 50millioninternationaltourists 40,000milliondollars 300milliondomestictourists 2018 28.9millioninternationaltourists 17,000milliondollars 2012 22.4millioninternationaltourists 11,871milliondollars 2010 161 milliondomesticTourists

  6. International TouristArrivals January–December 2010/2009 International VisitorArrivalsby air 14.3% versus 2009 y 5.5% versus 2008 14.3% 5.5% 14% 33% 73% 10% 26% 20% 16 % 4% 15% Jan-dec

  7. We Offer the Expertise and the Tools.. Teacapan 7

  8. Current Opportunities in Mexico.. • Sun and beach destinations • Number 2 in Luxury Travel • First place in Spas • BestPlace forretirement • Infrastructureforconventions • Great biodiversity • 174 National Protected Areas • 4 Natural AreasWorldHeritage • CruisesArrivals • (Cozumel 1st worldcruisesdestination)

  9. The Private Sector is Investing.. • IHG • Rosewood • Hilton • Hyatt • W Hotels • Ritz Carlton • AM Resorts • Four Seasons • Sol Melia 9

  10. 2011 Year of Tourism in Mexico A NationalPriority

  11. Signature of NationalTourismAgreement. February 28, 2011

  12. NationalAgreementforTourism 5. Promote the competitiveness of destinations and of tourism companies to guarantee the traveler’s experience.

  13. Our Strategy PromoteMexico Brand alongwithDestinations Brands. Ejecución Vallarta Ejecución Riviera Nayarit Ejecución D.F. Ejecución Cancún/ Tesoros Caribe Ejecución Los Cabos Ejecución Riviera Maya Ejecución Destinos estratégicos Ejecución Segmentos • + Cultura + Negocios + Romance • + Golf + Aventura + Grupos • + Ixtapa • +Huatulco • + Oaxaca • +Mazatlán • +Acapulco • + Chiapas

  14. Two Brands Combine…

  15. DomesticCampaigns Vive México ¿Sabías qué? Our Current North America Campaign International Campaigns Mexico, The place youthoughtyouknew

  16. Print Campaign

  17. Print Campaign

  18. Print Campaign

  19. Print Campaign

  20. Print Campaign

  21. Print Campaign

  22. Print Campaign

  23. Print Campaign

  24. Campaign 2010 –Nueva York VIDEO

  25. Thank you!

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