High Point Park Case Challenge The Vertical Crawl where Pittsburgh’s contemporary meets culture ..

1. High Point Park Case ChallengeThe Vertical Crawlwhere Pittsburgh’s contemporary meets culture.. Steven Meersman LavanyaShaji Daniel Brackley Jess Martin AbhayDoshi

2. Current Situation One acre of unused outdoor space looms 840ft above Pittsburgh making the top of the US Steel Tower the tallest point in the city. In a city known for its spectacular evening views and green initiatives, this space poses an excellent place for the development of an environmentally friendly, self sustaining, and publicly accessible observation point.

3. Proposal Development of a contemporary designed facility that includes indoor and outdoor space that showcases Pittsburgh. Indoor structure allows flexibility for weather conditions and year round accessibility External elevators minimize hindrance to building tenants and local residents

4. Vision Development of a contemporary designed facility that includes indoor and outdoor space that showcases Pittsburgh. Indoor structure allows flexibility for weather conditions and year round accessibility External elevators minimize hindrance to building tenants and local residents

5. Mission Our mission is to host a centralized point for Pittsburgh tourists to start their visit and locals with an everyday indoor and outdoor space. Our center provides an interactive experience through outdoor gardens, local art and food while also providing a wealth of information about Pittsburgh.

6. External Elevators • Educational & Events • The Award Winning View • Pittsburgh Cuisine • Adaptable • Pittsburgh Art & Culture Activities Features

7. The Vertical Crawl Stained Glass from Pittsburgh Glass center Peregrine Falcon Hydroponics Elevator Gallery Interactive Windows Café/Restaurant Central Space/Gallery

8. Market Analysis • Strategy : Partner and Prosper • Key Partnerships: • Restaurants: Pamela’s Primati Brothers • Tour guides: Molly’s Trolleys, Ducky tours • Galleries and Museums • Décor: Pittsburgh Glass Center

9. The Competition • Places with a view in the city: • Mt. Washington : Nighttime view from Mount Washington in Pittsburgh was voted 2nd most beautiful place in America by USA WEEKEND's Annual Travel Report • Airport • Free activities around the city such as Schenley Park, Museums etc.

10. Green Technologies • Pollution Technology • Rainwater Harvesting • Grey Water • Bio Degradable Materials • Indoor Fresh Air • Electricity • Wind Turbines • Translucent PV Panels • Thermo Energy

11. Services – Revenue Source • Main Services • Visitors Center • Observation Deck • Museum • Garden • Secondary Services • Event Center • Restaurant/Café • Lounge

12. Financial Analysis 32% 59% 8% 1% $7M Revenue after 5 years

13. Funding • The Heinz Endowments • The Richard King Mellon Foundation • The Pittsburgh Foundation • Alcoa Foundation • Pennsylvania Department of Conservation and Natural Resources (DCNR) “In addition to the $2.5 billion already invested in downtown riverfront development over the past five years, some $400 million in new commercial development is scheduled. Add to that an already major influx of more than 3,200 new Downtown residents. They will all need outdoor space where they can spend their time and money.” – Economic Development, www.pointstatepark.com

14. Benefits to the Pittsburgh Community • Attracts tourists to Pittsburgh • Central point for all attractions • Interactive experience • Showcases the art • Educational • Case competitions • Robotic exhibitions • Monumental History highlights of Pittsburgh • Role model • Green innovation • Utilizing empty spaces • Propagates local businesses

15. Recovery of Urban Peregrine Falcons • The peregrine falcons in Pittsburgh used to be the only peregrines known to breed in the western part of Pennsylvania. • Groups : • The National Aviary • Western Pennsylvania Conservancy • The Pennsylvania Game Commission • Live streaming from web cam of the peregrine falcon nest to wide screens in the observatory

16. Proposed Benefits Our Plan • External Green Elevators • Outside of building • Unique • Green Role Model • Green Park Area • Location and view • All-weather • Attractive outdoors area • Gallery • Advertising/Information • Art community • Flexible space for private parties, events, etc.

17. Potential Risks& Mitigation

18. “Places become what people dream” - Teresa Heinz

20. Appendix

21. Financial Sustainability Funding • Green • Educational • Pittsburgh Landmark • Historical • Innovative Revenue streams • Restaurant/Bar • Entrance Fees • Event Access • Advertising • Leasing • Merchandise Business Partners • VisitPittsburgh.pa • CMU and PITT cooperation • Gallery Crawl/Cultural Trust Incentives for building owners • Tab for Restaurant, Bar • Business Meetings/Events • Advertising Space

22. Appendix 1: Financial Forecast

23. Appendix 1: Space Utilization

24. Financial Analysis 32% 59% 8% 1% $7M Revenue after 5 years

25. Revenue Mix

26. Income statement

27. Appendix III: space utilization

28. Foundations/Organizations who sponsor off-site exhibitions • National Arts Programhttp://www.nationalartsprogram.org/-sponsors a ton of exhibitions in airports throughout the countryPennsylvania Council on the Arts Partners in the Arts Granthttp://pacouncilonthearts.org/pca.cfm?id=6&level=Third-Goal is to expand access and visibility of the arts in PAGPAC Artist Opportunity Granthttp://www.pittsburghartscouncil.org/artistoppgrant.htm-Artist has to apply directly, but designed to increase new opportunities to display (like your project)Sprout Fundhttp://www.sproutfund.org/publicart/-Focus on the Pittsburgh region, new opportunities for the public to experience art. They do small projects and grants, but also a good option for individuals and small organizations to get funding for a public projectVisit Pittsburghhttp://www.visitpittsburgh.com/essentials/visual-arts/-They were really involved with the art program at the airport, might be a good overall sponsor for your project.