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Taking Market Share with Listing Skills

Taking Market Share with Listing Skills. Using Best Practices, in Key Listing Targets, for Building Massive Listing Count. Gene Rivers. The Rivers Team OP/Owner, Four Market Centers. Please complete an evaluation form found in the back of your program guide .

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Taking Market Share with Listing Skills

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  1. Taking Market Share with Listing Skills Using Best Practices, in Key Listing Targets, for Building Massive Listing Count

  2. Gene Rivers The Rivers Team OP/Owner, Four Market Centers Taking Market Share with Listing Skills

  3. Please complete an evaluation formfound in the back of your program guide. Taking Market Share with Listing Skills

  4. “It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” – Leonardo da Vinci Taking Market Share with Listing Skills

  5. Want Massive Market Share? • Build a Massive Listing Count by: • Focusing on listings • Using best practices with classic targets of opportunity Taking Market Share with Listing Skills

  6. The Three L’s Taking Market Share with Listing Skills

  7. How Do Sellers Pick the Agent?1/3 call agent that sold them the house.1/3 call the agent they are referred to.1/3 call the “known expert” agent. Taking Market Share with Listing Skills

  8. Sphere • Mail, call, see • Find the top 150 • Time to Sell/Time to Buy education • Find the top 50 • Annual Selling Guide Taking Market Share with Listing Skills

  9. Expireds • Call, call, call • See, see, see • Daily • Use services for contact information • Package Taking Market Share with Listing Skills

  10. FSBOs • 8 x 8 Mail, call, see • Presentation – “How to Sell Your House” • 90 Day Plan to Sell by themselves or with you • Daily, email Market Report to them • Weekly consulting call • Bridge from their efforts to yours Taking Market Share with Listing Skills

  11. Farm • Turnover rate 8% + • Sales ratio .25 or less • Demographics • 12 Direct – report card • Door knock • 10 x 10 x 10, listings or sales four times • Target - aged ownership Taking Market Share with Listing Skills

  12. Builders • Consultation services and sales • New Construction Guide • Move-up Program • Trade-in Program • KW MAPS Steve Rider program • Tail Ends Program • “Just one” Taking Market Share with Listing Skills

  13. Relocation • Relocation package • Relocation network • Vendor partners • Third-party vendors • ERC • Cendant • Cartus Taking Market Share with Listing Skills

  14. Human Resource Managers • Relocation services • Relocation package • 90-day Sale Plan • Annual seminars – enrichment program Taking Market Share with Listing Skills

  15. Web WEB 1.0 • Seller sites – eEdge, eAgentC • PPC, advertising WEB 2.0 • Advertising • Searching • Blog • Seller posts Make Offerings Taking Market Share with Listing Skills

  16. Just Listed/Just Sold Cards Just Listed • Door knock Just Sold • Door knock Taking Market Share with Listing Skills

  17. Attorneys/CPAs/CFPs • Divorce • Estate planning • Tax • Investment Taking Market Share with Listing Skills

  18. REO/Short Sales Market Driven Short Sales • Work NOD lists • Foreclosure notice • Seminars REO • Work through lender up the ladder • Contact lenders directly • Connect at 5-Star or other gatherings Taking Market Share with Listing Skills

  19. Advertising Print • Magazine ads • Newspapers • Newsletters/fliers Media • Radio • TV Web • Craigslist • PPC on 1.0 and 2.0 Taking Market Share with Listing Skills

  20. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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