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International G.O.A.L.S- grace.goals@gmail

KEY POINTS TO MARKETING INTERNATIONALLY Global Opportunities Conference Appalachian State University April 1 st , 2011. International G.O.A.L.S- grace.goals@gmail.com. Why Market Internationally?. FACTS:

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International G.O.A.L.S- grace.goals@gmail

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  1. KEY POINTS TO MARKETING INTERNATIONALLYGlobal Opportunities ConferenceAppalachian State UniversityApril 1st, 2011 International G.O.A.L.S- grace.goals@gmail.com

  2. Why Market Internationally? FACTS: • The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows • International trade is booming and accounts for 25% of U.S. GDP • Global competition is intensifying • Globalization is here now and in the future International G.O.A.L.S- grace.goals@gmail.com

  3. Why Market Internationally? • To grow revenues by expanding beyond any existing domestic market • To leverage the current growth of many foreign economies • To diversify business opportunities and increase client base • To tap into foreign markets with higher profit margins • To capitalize on efficiencies available to assist in exports/imports • To gain access to new markets and innovative business models International G.O.A.L.S- grace.goals@gmail.com

  4. Developing A Global Mindset • Learn, understand and adapt to regional and cultural differences • Keep up with current global trends, news and worldwide events • Access business environment to analyze consumer demand • Follow local exchange rates to determine competitiveness • Research possible market entry restrictions and regulations • Be ready to become flexible to accommodate new markets International G.O.A.L.S- grace.goals@gmail.com

  5. Marketing Internationally Developing A Market Strategy • Who is your target audience? • What is your market potential? • How will you reach them? • How will it vary by market/country? • What is your key message and selling point? • What is your timeline period to measure success? International G.O.A.L.S- grace.goals@gmail.com

  6. Marketing Internationally Identifying Marketing Goals • What is your range of market penetration? • What is the key message you will deliver? • How will you highlight your competitive advantage? • How will you encourage call to action? • How will you measure marketing effectiveness? • How will you determine your ROI? International G.O.A.L.S- grace.goals@gmail.com

  7. Marketing Internationally Launching A Marketing Campaign • Determine marketing/promotional budget • Plan clear goals and milestones • Rely on surveys and market research • Select a marketing mix of multiple promotional vehicles • Compare and negotiate best rates/terms • Adapt and “localize” message to individual target markets • Be aware of local laws and regulations International G.O.A.L.S- grace.goals@gmail.com

  8. Global Media Options • Mobile Communications: The mobile phone market has seen exponential growth in recent years.  • Internet: Internet use as a medium is replacing traditional media. Social media outlets are a driving force globally. • Radio: Radio continues to fill an important niche as a source for entertainment and news. • Television: Television remains a the dominant media format globally, leading all other media formats. • Newspapers & Magazines: Despite a general decrease in circulation Newspapers and Magazines continue to be an important source of news and information. International G.O.A.L.S- grace.goals@gmail.com

  9. E-Commerce Globally • By 2014, global ecommerce spending is projected to increase more than 90 percent. • Although the US and Canada lead the world in ecommerce spending, other countries are are increasingly shopping online. • A sizable portion of that growth is expected to come from Latin America, where the amount spent online is projected to more than double. International G.O.A.L.S- grace.goals@gmail.com

  10. E-Commerce If these projections are accurate, annual ecommerce spending, in billions for 2014 will be: • North America $202.8 • Western Europe $166.5 • Asia-Pacific $93.2 • Latin America $27.1 • Eastern Europe & Russia $27.0 • Australia $4.9 • Africa & The Middle East $3.0 International G.O.A.L.S- grace.goals@gmail.com International G.O.A.L.S- grace@gmail.com

  11. Alternative Marketing Opportunities Global Visibility & Market Penetration Through: • Direct Marketing Vehicles • Trade Shows and Missions • Interviews & Focus Groups • Sponsorships • Involvement in industry trade organizations • Use of government agencies International G.O.A.L.S- grace.goals@gmail.com

  12. Success in Marketing Internationally • Determine and track metrics to adapt accordingly • Review actual sales results vs forecast • Review budget progression vs projected • Measure ROI and Profitability • 24/7 Commitment • Deliver product/service on a timely and efficient manner • Provide excellence in customer support mechanisms • Market, Market, Market International G.O.A.L.S- grace.goals@gmail.com

  13. THANK YOU Grace Palacios-Will CEO International G.O.A.L.S. Global Outreach and Local Successes Grace.goals@gmail.com International G.O.A.L.S- grace.goals@gmail.com

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