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Tourism Research

Tourism Research. Measurement of Visitor Expenditure. Measurement of Visitor Expenditure in Jamaica. Method: exit surveys. Procedure: questionnaire administered by interviewers data collected: for one week each month, throughout the year, at the two international both airports, and

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Tourism Research

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  1. Tourism Research

  2. Measurement of Visitor Expenditure

  3. Measurement of Visitor Expenditure in Jamaica • Method: • exit surveys. • Procedure: • questionnaire administered by interviewers • data collected: • for one week each month, throughout the year, at the two international both airports, and • at the cruise ship piers when there are calls. • Sampling unit is “head of the party”

  4. Measurement of Visitor Expenditure in Jamaica • Expenditure category: • accommodation: • Room, Food • Food & beverage outside accommodation: • restaurant, nightclubs • entertainment: • attractions, sports • transportation: • taxi, car rental, air (inland), transfer, other

  5. Measurement of Visitor Expenditure in Jamaica • Expenditure category: • shopping: • in-bond, clothing, straw products & beads, wooden articles, other craft. • Miscellaneous expenses

  6. Measurement of Visitor Expenditure in Jamaica • Important Issues: • questionnaire design: • Sequencing, • Key questions - length of stay, party size, currency • Control - Q6 G • Package information Q.4 • Controlling bias • editing/coding - use of additional information, treatment of commissions and international airfare.

  7. Measurement of Visitor Expenditure in Jamaica • Important Issues: • Data analysis • Accumulate - expenditure, number of persons, person-nights • Compute three measures - amount per person, amount per person per night, the average length of stay. • Check for bias in sample • Do various distributions & cross tabulations • Estimate gross expenditure = N*Exp/person/night*l

  8. Measurement of Visitor Expenditure in Jamaica • Important Issues: • Estimating Cruise Passenger Expenditure • Expenditure Categories:- Food & beverage, attractions, transportation, shopping, other. • Estimate computed - ‘amount per person’ • treatment of : • pre-paid tours • percentage of passengers not disembarking

  9. Measurement of Visitor Expenditure in Jamaica Summary of Findings

  10. Visitor Expenditure: 2005 Total Expenditure, US$1,545 million

  11. Distribution of Visitor Expenditure: 2005 All Accommodations

  12. Distribution of Visitor Expenditure:2005 All Hotels

  13. Distribution of Visitor Expenditure:2005 All-Inclusive Hotels

  14. Distribution of Visitor Expenditure:2005 EP Hotels

  15. Average Expenditure Per Person Per Night by Month

  16. Expenditure By Package/Non-Package Tour

  17. Ave. Expenditure per person per night by Length of Stay

  18. Ave. Expenditure per person per night by Purpose of Visit

  19. Ave. Expenditure per person per night by Area of Stay

  20. Expenditure By First and Repeat Visitors

  21. Ave. Expenditure per person by Country of Origin

  22. Ave. Expenditure per person per night by Country of Origin

  23. Ave. Expenditure per person by Type of Accommodation

  24. Ave. Expenditure per person per night by Type of Accommodation

  25. Distribution of Stopover Expenditure 2005 Average Expenditure per Stopover Visitor per day US$103.51

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