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The increasing demand for off-beat tourism destinations has encouraged growth in the niche tourism market. See what are the new trends and opportunities in its global market that can potentially drive growth in the next few years.
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Summary • The increasing demand for off-beat tourism destinations has encouraged growth in the niche tourism market. Before the internet, it would have been difficult to connect a group of travelers with a specific interest but through social media, these groups are now able to thrive. • Beach holidays and city breaks have typically been the main options for the mass-market in the past. Skiing, safari, and sports tourism are among the most well-established types of niche tourism but as travelers all over the world demand more personalization, companies have to adapt to changing consumer demand with even more offerings.
Scope • This report provides an overview of one of the hot tourism trends of the moment, niche tourism. • It clearly defines and explains the concept of niche tourism and explores its multi-faceted nature. • It identifies the trends driving the growth of niche tourism and provides several case studies that clearly illustrate the types of travel that are becoming increasingly popular. • It provides an inisght into company strategies aimed at exploiting this growing theme. • It analyzes the value cahin present within niche tourism.
Reasons to buy • Understand what is meant by niche tourism. • Learn about how niche tourism is multi-faceted and can help attract a wide range of traveler types. • Assess the strategies that companies are adopting to tap into growing demand for different experiences. • View real-world case studies from across the travel & tourism sector.
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