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II : Defining the Project Mission

Learn the importance of defining the project mission strategically, understanding the client's needs, and justifying investments. Explore spatial configuration, indoor environmental quality, and symbolic value for successful project completion.

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II : Defining the Project Mission

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  1. II : Defining the Project Mission • mission definition is strategic management • why strategic ? • relationship of client to environment • allocation of scarce resources • longer term future of client • strategy implementation • why strategies ? • definition process • communication of intent • baseline for planning and control II : Defining the Project Mission

  2. 3 : Deciding What the Client Wants the project was “assembled round a hole like a Polo mint..[there was] no client driving it forward with a vision of what the operator needed to have Sir Alastair Morton II : Defining the Project Mission

  3. Deciding What the Client Wants • understanding the business • justifying the investment • defining the project mission II : Defining the Project Mission

  4. Understanding the Business • four types of business process • information flows • resource flows • material flows • people flows • people and material flows inherently spatial • spatial configuration • indoor environmental quality • symbolic value • life-cycle costs II : Defining the Project Mission

  5. Spatial Configuration • staff interaction • shopper browsing • pedestrian movement • patterns of crime II : Defining the Project Mission

  6. Indoor Environmental Quality • personal control • speedy response • natural light • work group spatial definition II : Defining the Project Mission

  7. Symbolic Value • defining values • God or mammon • attracting key staff • attracting the right customers • contributing to the urban culture II : Defining the Project Mission

  8. Justifying the Investment • net present value • does the project add value? • cost/benefit analysis • can all value be quantified? • uncertainty in the calculation • benefits • costs II : Defining the Project Mission

  9. Net Present Value discounted cash flow is : Σ where Cout is the (negative) cash flow Cin is the (positive) return r is the rate of return expected by investors II : Defining the Project Mission

  10. Problems with NPV • both incomes and outgoings are uncertain • many costs and benefits cannot be priced • corporate image • national solidarity • fashion consciousness • l’effet du prince • urban regeneration • social prestige • cost/benefit analysis II : Defining the Project Mission

  11. Cost/Benefit Analysis • poor price signals • markets distorted • cost and/or benefits not traded • shadow pricing • net gain or loss associated with having one unit more or less of the asset • problems • how do we value a human life? • how do we value a view? II : Defining the Project Mission

  12. Defining the Project Mission • quality of conception • symbolic aspects - “delight” • quality of specification • functional aspects “firmness” and “commodity” • quality of realisation • service aspects • a model of product integrity II : Defining the Project Mission

  13. Product Integrity quality of conception quality of specification quality of realisation II : Defining the Project Mission

  14. The Project Mission at The University of York symbolic buildings quality of conception departmental buildings halls of residence quality of specification quality of realisation II : Defining the Project Mission

  15. The Development of Concession • combining finance, construction and operations • the problem of life-cycle costs • the problem of defining services, not facilities • the output specification II : Defining the Project Mission

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