Addressing Regional Skill Gaps Using Labor Market Analytics: Experience of Clark State

1. Addressing Regional Skill Gaps Using Labor Market Analytics: Experience of Clark State NCWE 2018 Conference Shanahan Resources, Inc.

2. Presenters Jo Blondin, Ph.D. President, Clark State Community College Jim Shanahan, Ph.D. President, Shanahan Resources, Inc. Bob Visdos President, Workforce Institute, Inc. Shanahan Resources, Inc.

3. Agenda You will hear how Clark State Community College has incorporated new labor market analytics and employer engagement into their formative thinking, consensus building within and used it to shape discussions leading to solid commitments from employer partners. Specifically you will hear how Clark State has been successful at developing winning proposed new Applied Bachelor’s degrees and the value of having hard data and analytics on labor market demand and supply to inform the process of shaping the degree and ultimately reflected in learning outcomes. Shanahan Resources, Inc.

4. Status of Bachelor’s degrees by community colleges nationally Ohio is among the most recent states to approve Shanahan Resources, Inc.

5. States Permitting CC Bachelor’s • This map is dated and does not reflects Ohio’s new status. • Ohio becomes 23rd state. • About 90 two‑year colleges are offering about 900 baccalaureate programs across the country, according to Beth Hagan, executive director of the Community College Baccalaureate Association, a Florida‑based trade association. Shanahan Resources, Inc.

6. Typical criteria used to approve • Ensure that community colleges bachelor’s degree programs are not offered by four-year institutions in the nearby area? • Limit the number and/or types of degree programs institutions can offer? • Restrict the number of community colleges that can participate, initially or permanently? • Require evidence of demand for degree programs, as well as demand by and supply of students? • Require program approval by a state higher education agency and/or institutional governing boards? Shanahan Resources, Inc.

7. Ohio authorizes applications • Description of employment opportunities with the business/industry partners after the student completes the program, including data collection points that will be collected to track employment. • Description of the specific workforce needs the program will address. • Proposed program meets the workforce needs of regional businesses or industries in an in-demand field with long-term sustainability. • Requires at least one agreement with a regional business or industry to train students in an in-demand field and to employ students upon successful completion of a program • Describe the workforce-based learning experience embedded in the program, including commitments from business and industry partners • Describe the faculty capacity for the proposed program, including numbers of existing faculty and faculty that will be hired. • Learning outcomes for the program Shanahan Resources, Inc.

8. Too often LMI is seen as a necessary afterthought Too often the experience of regional college leaders is that available labor market information does not inform their strategic decisions on their CTE programs. Shanahan Resources, Inc.

9. New sources of labor market analytics can help • Employers know their own talents needs but typically know little about what other employers are seeking in the job market. They seldom network with one another regarding shared talent needs and may have only occasionally worked with community colleges on ways they can both benefit from partnership opportunities. • Educators cannot really design CTE programs to prepare students for career employment without a thorough understanding of what employers expect from new hires, especially in terms of new or changing job duties and skills sets. Without that knowledge to guide course content and instructional delivery, graduates are not necessary prepared to perform well on the job. • For these reasons, our consultants used labor market analysis using Labor/Insight from Burning Glass Technologies which enables a deep dive into skills and job analysis across or with specific industry sectors. Shanahan Resources, Inc.

10. Winning applications for applied bachelor’s degree Web Design and Development—pending approval Manufacturing Technology Management Addictions and Integrated Treatment Services—pending approval Shanahan Resources, Inc.

11. Successes of Clark State CC • Ohio in 2017 for the first time solicitated applications from community colleges for Applied Bachelor’s Degrees • Over two cycles of solicitation of applications, Clark State is three for three in gaining approval for pubic review as Applied Bachelor’s Degrees; the best outcome among Ohio community colleges submitting applications. • Two are shared in this session: • Applied Bachelor’s in Web Design and Development—aimed at filling labor market gap for Front-end and Full Stack Developers in the region. • Bachelor’s in Applied Sciences in Addition and Integrated Treatment Services—aimed at filling a labor market gap for trained professionals who address addiction. Shanahan Resources, Inc.

12. Formula for success:The right insights processed with the right people Clark State Community College is Three for Three in Gaining Approval from ODHE for New Applied Bachelor’s Degrees Shanahan Resources, Inc.

13. Hiring Needs vs. Available supply For Clark State CC my team plus our consultants were to: • Provide labor market analytics on jobs and skills that are now demanded by employers • Document new supply of graduates from competing institutions. • Assist, facilitate and advise on-going discussions with potential employer partners • Help employers gain agreement on difficulties they are experiencing in recruiting new hires and upgrading the skills of existing employees • Assist college leaders, faculty and employers to reach agreement on specifics for a new four-year degree that would help address their challenges in finding new talent • Assist college leaders to determine feasibility of the new program, including facilities and faculty and staff needs, etc. • To fully develop, write, edit and edit the applications and attachments that were submitted to ODHE for the two new programs. Shanahan Resources, Inc.

14. Web Design and Development The CSCC BAS-WDD degree will build on the College’s Associate of Applied Business Degree in Computer Software Development and the Associate of Applied Business Degree in New Media. Shanahan Resources, Inc.

15. Section 1: Evidence of Need BACHELOR IN APPLIED SCIENCE DEGREE IN WEB DESIGN AND DEVELOPMENT There is a need for web designers and developers (who are typically labeled Full Stack Web Developers) because the individual roles of web designer and web developer are increasingly crossing over as internet technology and web programming languages evolve. The proposed program will prepare students for employment as Web Developers, Web Designers, Front End Developers, and Software Developers. In the State of Ohio, there are no other Bachelor Degree programs or programs at any level that prepare students to enter into all of those worlds as a Full Stack Developer. Shanahan Resources, Inc.

16. Job ads regionally show strong evidence of market need Shanahan Resources, Inc.

17. Section 2: Industry Partnership BACHELOR IN APPLIED SCIENCE DEGREE IN WEB DESIGN AND DEVELOPMENT • “Bootstrap & Co. Creative Studios (www.bootstrapandco.com) is pleased to support Clark State Community College’s application to the Ohio Department of Education to create a Bachelor of Applied Science in Web Design and Development. In fact, we’ve been growing at 300% and are currently trying to hire our first developer as we’ve been outsourcing all of our development work for the past two year.” • Mark Bloemhard, PhD, MA, MBA, Founder & CEO, Bootstrap & Co. Creative Studies, in a letter dated July 10, 2018 • “The Greentree Group hires individuals in the following occupational areas: Junior through Senior – Web Developers, Training System Designer, UI Designer, UX Designer and Content Strategist. As a small business we hire on average 4-5 of these types of employees per year. However, at any time we could secure a larger contract and need 2-5X that many.” • DyanMcClamma, Director, The Greentree Group, in a letter dated July 11, 2018 • “The proposed program will address the short-, mid-, and long-term hiring needs of Magnetic Mobile where we are looking to hire 5-10 Front-End Developers and Full-Stack Developers over the next several years.” • Geoffrey Pattison, President, Magnetic Mobile, in a letter dated July 17, 2018 • “In our industry, it is a struggle to find well versed individuals trained with full stack knowledge. • More and more companies are aiming to find team members that have a broad knowledge of web development rather than having specific areas of expertise. The expectation is that they are prepared on day one of employment to possess the skill sets needed.” • Carisa Holmes Peters, Owner/Administrative, Holmes Marketing Services, in a letter dated July 12, 2018 Shanahan Resources, Inc.

18. The data and employer discussions shaped program design • The research design used in preparing the brief document that was shared with employers was an iterative research process using Burning Glass Technologies’ job posting analytics for the region and focused discussions with employer partners about what they currently need from Front-end and Back-end Developers and Full-Stack Developers, including job responsibilities, technical skills, experience, education and work experience backgrounds. • These findings were used by faculty, with employer input, to finalize learning outcomes, classroom versus experiential learning opportunities, determine course curriculum and the best modality for instructional delivery. All of the instructional options that were explored for the BAS-WDD program were directly informed by the research coupled with strong employer and faculty engagement. Shanahan Resources, Inc.

19. Employer Job Needs Shanahan Resources, Inc.

20. Projected hiring commitments Shanahan Resources, Inc.

21. Section 4: Program Information Learning Outcomes • Upon completion of a Bachelor of Applied Science degree in Web Design and Development, a graduate will be able to do the following: • Design responsive, front-end user interfaces based on client need, design elements and principles, analytics, usability testing, and best practice coding that adheres to web standards and semantics. • Write computer programs to support web applications such as client-side scripts, server-side scripts with attention to version control, web security, and client specifications. • Deploy full-stack web applications with integrated server-side databases in a testing environment, on a web server, or in the cloud while using an Agile Development model and working in teams and individually. • Communicate effectively, able to make formal and informal presentations to clients, managers, technical, and non-technical staff. • Work with various computer platforms, including Windows, Mac OS, and Linux. Shanahan Resources, Inc.

22. Addiction and integrated Services Treatment Need for substance abuse and mental health counselors to understand the critical connection between substance abuse and mental health challenges of afflicted individuals (this is often referred to as co- occurring disorders) Shanahan Resources, Inc.

23. Labor market demand quantified • The results of labor market research on real-time job postings corroborated the need for the proposed Bachelor of Applied Science in Addictions and Integrated Treatment (BAS-AITS). • Clark State Community College in partnership with a robust and highly engaged set of human and mental health providers that have expressed their frustration with the lack of graduates from Ohio institutions at the Bachelor’s level who have developed these needed skills. • This needed skill development can only occur through appropriate course work, supervised clinical experiences totaling at least 2,000 contact hours, and the preparation of students to sit for, and pass, Ohio’s Chemical Dependency Counselor III (LCDC III) licensure examination. • Research findings reveal employers annually post a growing number of ads for Substance Abuse and Behavioral Disorder Counselors, but find few graduates meeting these hiring requirements except at the Master’s level with only very small numbers of graduates emerging each year to enter the field. • No existing program in Ohio meets these objectives.

24. New degree places grads on path to independently licensed Counseling jobs Shanahan Resources, Inc.

25. Do employers reveal these differences in job postings? Yes • Comparing actual job titles found in the postings provides the first glimpse of how different employers view these two occupations. Substance Abuse Counselors (most frequently have counselor or therapist in the title, implying direct intervention with individual clients. In contrast, the social work position most frequently had job titles emphasizing manager or advisor positions. Shanahan Resources, Inc.

26. Do employers reveal these differences in job postings? Yes • Substance Abuse and Behavioral Disorder Counselors work directly with individuals to address their problems while Social Workers with knowledge of mental health and substance abuse are more involved with managing an individual’s case and making appropriate referrals to counselors. • Treatment planning, for example, appears in 39% of all ads for Counselors but only 25% of Social Workers. In contrast, Case Management appears in 56% of Social Worker ads but only 36% of those for Counselors. Shanahan Resources, Inc.

27. CSCC Program differs from traditional offerings Traditional programs using CIP is 51.1501 – Substance Abuse/Addiction Counseling do not prepare grads for the position envisioned by CSCC and their employer partners. Ads posted only align with skills and licensures needed for Substance Abuse and Behavioral Disorder Counselors at the Master’s level. These programs do not require students to complete the necessary clinical hours to qualify for taking the Licensed Chemical Dependency Counselor III exam. Employers post a growing number of ads for Substance Abuse and Behavioral Disorder Counselors, but find few qualified graduates except at the Master’s level with only very small numbers of graduates emerging each year to enter the field. Postings for the Substance Abuse and Behavioral Disorder Counselors positions in the last 365 days were two and a half times the projected growth of jobs. There were as many postings for the counselor positions in the last 365 days as are expected to be added by employers over the next five years. Shanahan Resources, Inc.

28. Commitments to Hire A Bachelor Degree is an accepted credential to apply for these jobs, providing candidates meet all other specific requirements (44% of all ads say a four-year degree is a must). Shanahan Resources, Inc.

29. Questions? Shanahan Resources, Inc.

30. Keys to success Shanahan Resources, Inc.

31. What is required: • Labor Market Analytics from Real-time Online Job Postings • Support and direction from top College Officials • Deans and faculty who are involved and committed to developing programs responsive to authentic employer partnership • Employers committed to working with an institution, reaching agreement among themselves on their top needs and hard commitments to connecting with students around intern and job hiring upon completion. For this to work Shanahan Resources, Inc.

32. For more information Dr. Jo Blondin, President Clark State Community College blondinj@clarkstate.edu Jim Shanahan, President Shanahan Resources, Inc. shanahan.jim.l@gmail.com Bob Visdos, President Workforce Institute, Inc. rvisdos@workforceinstitute.com Shanahan Resources, Inc.