Introduce Web 2.0 & Social Media in the Public Sector

1. Introduce Web 2.0 & Social Mediain the Public Sector Case Study:Public Health Agency of Canada Presented at the Advanced Learning Institute's 4th Social Media Summit Tuesday, April 1, 2008 www.digitalOttawa.com

2. Who we are Communication and marketing consultants with a passion for the Web since 1995. Working with public sector organizations such as... • Canadian Heritage • Canadian Museum of Civilization Corporation • Canadian Museum of Nature • Canadian Security Intelligence Service • Elections Canada • Environment Canada • Foreign Affairs and International Trade • Health Canada • Industry Canada • Justice Canada • Parks Canada • Public Health Agency of Canada • ...

3. Public Health Agency of Canada(PHAC) New approach to federal leadership and collaboration with provinces and territories on efforts to renew the public health system in Canada and support a sustainable health care system.

4. Web 1.0 Eyeballs Microsoft Encarta Personal Web sites CMS* Directories Instant Messenger Web 2.0 Hands Wikipedia Blogging Wikis Tagging Twitter Web 1.0 vs Web 2.0 MULTI-WAYCONVERSATION ONE WAYCONVERSATION

5. What is Web 2.0 & Social Media

6. What does an organization do with “it”?

7. What we’re moving towards • participating in the conversation • initiating conversation • sharing content • social media in “all” marketing

8. Challenges for the public sector • Risk adverse • Slow with change • Policies & processes • Information control • Human resources • Standards and guidelines • Technical infrastructure • Official languages • Governance • Security and legal aspects • …

9. a. participating in the conversation

10. b. initiating conversation

11. c. sharing content

12. c. sharing content (mashup)

13. d. social media in “all” marketing

14. How to get there

15. 1. Needs Assessment

16. 2. Educating

17. 3. Planning

18. 4. Implementing

19. What has been done at PHAC • Received buy-in • Approved Strategy • Governance • Policies & processes • Blog policy • Human Resources • New Job Descriptions • Communications • Marketing • Publishing • PR • IM/IT • Budgets • short and long term

20. 5. Coaching

21. What has been done at PHAC

22. 6. Evaluating

23. Back to > Needs Assessment

24. Why? ~2,000 years ofOne Way Communication Web 2.0 + Social Media make Multi-Way possible

25. Why? HUGE Social behavioral changes are happening! Expectations!!! • Improve Collaboration • Improve Communications • Increase Responsiveness • Increase Transparency • Increase Engagement Accessible, Affordable and Effective

26. Why? Who runs the world in 5yrs? Source: www.deloitte.com/dtt/article/0,1002,sid%3D2245%26cid%3D156096,00.html

27. Why? It’s HERE!!!

28. Questions?

29. Catch us @ www.digitalOttawa.com

30. Examples – blogs www.citizenvoices.gg.ca blog.privcom.gc.ca

31. Examples – bloggers UK blogs.fco.gov.uk

32. Examples – PMO on YouTube www.youtube.com/user/pmocpm

33. Examples – social marketing www.flickoff.org www.abovetheinfluence.com

34. Examples – social marketing www.stupid.ca www.thatguy.com