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Introduce Web 2.0 & Social Media in the Public Sector. Case Study: Public Health Agency of Canada. Presented at the Advanced Learning Institute's 4th Social Media Summit Tuesday, April 1, 2008. www.digitalOttawa.com. Who we are.
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Introduce Web 2.0 & Social Mediain the Public Sector Case Study:Public Health Agency of Canada Presented at the Advanced Learning Institute's 4th Social Media Summit Tuesday, April 1, 2008 www.digitalOttawa.com
Who we are Communication and marketing consultants with a passion for the Web since 1995. Working with public sector organizations such as... • Canadian Heritage • Canadian Museum of Civilization Corporation • Canadian Museum of Nature • Canadian Security Intelligence Service • Elections Canada • Environment Canada • Foreign Affairs and International Trade • Health Canada • Industry Canada • Justice Canada • Parks Canada • Public Health Agency of Canada • ...
Public Health Agency of Canada(PHAC) New approach to federal leadership and collaboration with provinces and territories on efforts to renew the public health system in Canada and support a sustainable health care system.
Web 1.0 Eyeballs Microsoft Encarta Personal Web sites CMS* Directories Instant Messenger Web 2.0 Hands Wikipedia Blogging Wikis Tagging Twitter Web 1.0 vs Web 2.0 MULTI-WAYCONVERSATION ONE WAYCONVERSATION
What we’re moving towards • participating in the conversation • initiating conversation • sharing content • social media in “all” marketing
Challenges for the public sector • Risk adverse • Slow with change • Policies & processes • Information control • Human resources • Standards and guidelines • Technical infrastructure • Official languages • Governance • Security and legal aspects • …
What has been done at PHAC • Received buy-in • Approved Strategy • Governance • Policies & processes • Blog policy • Human Resources • New Job Descriptions • Communications • Marketing • Publishing • PR • IM/IT • Budgets • short and long term
Why? ~2,000 years ofOne Way Communication Web 2.0 + Social Media make Multi-Way possible
Why? HUGE Social behavioral changes are happening! Expectations!!! • Improve Collaboration • Improve Communications • Increase Responsiveness • Increase Transparency • Increase Engagement Accessible, Affordable and Effective
Why? Who runs the world in 5yrs? Source: www.deloitte.com/dtt/article/0,1002,sid%3D2245%26cid%3D156096,00.html
Catch us @ www.digitalOttawa.com
Examples – blogs www.citizenvoices.gg.ca blog.privcom.gc.ca
Examples – bloggers UK blogs.fco.gov.uk
Examples – PMO on YouTube www.youtube.com/user/pmocpm
Examples – social marketing www.flickoff.org www.abovetheinfluence.com
Examples – social marketing www.stupid.ca www.thatguy.com