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SEO for Fitness B l o g g e rs

SEO for Fitness B l o g g e rs. Matt Frazier, NoMeatAthlete.com @ NoMeatAthlete. Why Focus on Search?. Steady, no-cost traffic Unique visitors who are brand new to your site Ranking high signals authority Ranking high is self-reinforcing Remember: Most people don’t read blogs.

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SEO for Fitness B l o g g e rs

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  1. SEO for Fitness Bloggers Matt Frazier, NoMeatAthlete.com @NoMeatAthlete

  2. Why Focus on Search? • Steady, no-cost traffic • Unique visitors who are brand new to your site • Ranking high signals authority • Ranking high is self-reinforcing • Remember: Most people don’t read blogs Matt Frazier, NoMeatAthlete.com

  3. How Google Works • Wants to provide searchers with the most useful webpages • How do they decide? • Relevance (keywords, tags) • Authority and Trust (links, age of domain) • Google is constantly improving their algorithm Matt Frazier, NoMeatAthlete.com

  4. Google is Changing • Google doesn’t want to be gamed • Keyword stuffing • Content farms • Paid links • SEO “ninja” tactics are starting to become less effective as Google evolves • Google has said they now value social media links Matt Frazier, NoMeatAthlete.com

  5. Part 1: The New SEO “Search engines follow people.” – Aaron Wall, SEObook.com

  6. Links, Links, Links • Nothingis more important for SEO than quality links from trusted sites Matt Frazier, NoMeatAthlete.com

  7. Not All Links Are Created Equal • Anchor textis extremely important • Keywords = phrase typed into Google • Bad: “Matt’s post about running songs” • Good: “Matt’s post about running songs” • “nofollowed” links don’t count (e.g., blog comments) Matt Frazier, NoMeatAthlete.com

  8. How to Get Links? • #1 best way: Guest Posting • Many benefits beyond SEO • Relationships with popular bloggers • Direct traffic and trust • Often easier than getting a big blogger to link to you on his/her own • Content links are ideal • You control the anchor text Matt Frazier, NoMeatAthlete.com

  9. Trick: Write Your Own Bio • Write your own bio (byline) for your guest posts • Instead of using your blog name as anchor text, use keywords • Example: Matt Frazier writes the vegetarian running blog No Meat Athlete, where he aims to help you discover the potential of a plant-based diet for endurance sports. • Bonus: To increase clickthroughs, link to something useful in your bio Matt Frazier, NoMeatAthlete.com

  10. Relationships Lead to Links • Guest blogging opportunities come from relationships • What else can you do with relationships? • Have a circle of friends you can ask for links, shares, or tweets • Nurture your social media followings • People who use social media are people with the ability to link • Social media and SEO are becoming two sides of the same coin Matt Frazier, NoMeatAthlete.com

  11. The Power of Headlines • Write strong headlines to explode traffic • People will often retweetor share without even reading the post! • Visit copyblogger.com for their headline tutorial • Cosmopolitantrick • Let’s see how this works… Matt Frazier, NoMeatAthlete.com

  12. Matt Frazier, NoMeatAthlete.com

  13. Writing Linkable Content • Starting with the headline leads to posts that get links • Other ideas to shake things up • Lists • How-to’s • Resource posts (“The Ultimate Guide to ____”) • Interviews • Compilations involving popular bloggers • Stick to one topicwith each post • Try this stuff once every few posts if you’re worried about how your readers will react Matt Frazier, NoMeatAthlete.com

  14. Other SEO Tricks • Google has stated that they value brands • When people type your blog name into Google, it signals that you are a trusted brand • As you strengthen your domain’s brand, you strengthen the ranking of all your posts • So… Matt Frazier, NoMeatAthlete.com

  15. How Can You Get People to Search for Your Blog? • Highly-visible offline presence • Advertising • YouTube • Purposely failing to link to your site • Inventing a phrase • Anything that builds buzz Matt Frazier, NoMeatAthlete.com

  16. Part 2: Technical SEO Basics (or ‘How to Write for Robots’)

  17. Is Your Code Clean? • Without clean code, Google robots won’t know where your content is • Look for “SEO-friendly” themes • Premium Themes • Genesis • Headway • Thesis • Clean code is a minimum requirement Matt Frazier, NoMeatAthlete.com

  18. Custom Tags • You must be able to edit the title and description of your posts that Google sees • Often your post title is not the ideal one for Google because it doesn’t contain keywords that people use to search • Plugins and premium themes allow you to easily edit these tags • Wordpress SEO • All-in-One SEO Pack Matt Frazier, NoMeatAthlete.com

  19. Custom tags for a post titled “10 Best Running Songs Ever” Matt Frazier, NoMeatAthlete.com

  20. Link Juice Matt Frazier, NoMeatAthlete.com

  21. Linking Practices • Internal links matter, but not as much as links from other sites • LinkwithinvsnRelate • Place a link every 75 words or so, on average • Links near the beginning of your content matter the most • Remember to use good anchor text for all content links • Sidebar and navigation links don’t matter much • Don’t overdo them • Don’t worry about anchor text for these Matt Frazier, NoMeatAthlete.com

  22. Content Practices • Don’t keyword-stuff! • Choose your primary keyword phrase and use it in the title and first paragraph, and then only as needed • Stick to one topic in your post • Please the recipe search engines: Use hRecipe • Again, make your content awesome, so people share it and link to it • Rule of Thumb: Write for humans, tweak for robots Matt Frazier, NoMeatAthlete.com

  23. Part 3:What to Do With All that Traffic

  24. Search Traffic is Easy to Monetize! • When you write a popular search post, you can target readers’ interests specifically • Compare to Foodbuzz or other ads • Searchers are often trying to solve a problem, so sell them a solution! • Great if you’re worried about selling to your everyday readers Matt Frazier, NoMeatAthlete.com

  25. Alternatives to Ads • Creating your own products • Takes time • Builds brand • You keep 100% of sales • Affiliate marketing • Takes very little time • Can be looked down on • You get around 50% for information products, 5-20% for physical products Matt Frazier, NoMeatAthlete.com

  26. Affiliate Marketing • Running songs post • iPod affiliate links (through Amazon) • Waterproof headphones affiliate links • “Running Audio” training program • iTunes affiliate links CPM = $8 Matt Frazier, NoMeatAthlete.com

  27. How to Start Affiliate Marketing • Where to get started • Browse Clickbank for related products • Amazon Associates program • Commission Junction • Direct programs through companies/bloggers • Vitamix/Blendtec • Get special link code that tracks your sales • Don’t set up a store, just solve problems • Disclosure! Matt Frazier, NoMeatAthlete.com

  28. Product Creation • More money in creating your own products • Tarahumara example • Last month: • Post viewed 11,003 times • $1544.60 in net sales CPM = $140 Matt Frazier, NoMeatAthlete.com

  29. Matt Frazier, NoMeatAthlete.com If your blog, your posts, and your products are a tree, then what is the soil?

  30. If your blog is a business, the soil shouldn’t be you. It should be your readers. Matt Frazier, NoMeatAthlete.com

  31. Questions? Contact: matt@nomeatathlete.com @nomeatathlete Get my free e-course at HealthBlogHelper.com Matt Frazier, NoMeatAthlete.com

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