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NEW TRENDS IN THE LEADERSHIP COMPETENCIES DEVELOPMENT. Mara Turolla April 25 th, 2013. AGENDA. LECTURE COACHING EVOLUTION SCENARIO DIFFERENT COACHING MODELS RESEARCH DEBATE GUESTS COACHES. COACHING SCENARIO SOURCE: CAREER CENTER. DIFFERENT COACHING MODELS.
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NEW TRENDS IN THE LEADERSHIP COMPETENCIES DEVELOPMENT Mara Turolla April 25th, 2013
AGENDA • LECTURE • COACHING EVOLUTION SCENARIO • DIFFERENT COACHING MODELS • RESEARCH • DEBATE • GUESTS COACHES
COACHING SCENARIO SOURCE: CAREER CENTER
DIFFERENT COACHING MODELS • COACHING DIVERSIFICATION HISTORY SINCE 2005 • Executive Coaching • Career Coaching – Counseling • Retirement Coaching – Life Coaching /Pre-retirement Planning • Family Members Coaching • High Potential Coaching • Team Coaching
EXECUTIVE COACHING • In operation: since 2005 • Target audience: executives • Career Center representativeness: 82% • Corporate clients: 85 • Coachees: 550 executives • Corporate sponsorship: 95% • Market most demanded • Focus: executive competencies • Format: individual with HR and leadership participation
CAREER COACHING (COUNSELING) • In Operation: since 2001 • Target audience: executives • Format: individual • Individual Sponsorship: 95% • Covered topics: • Personal and professional history • Profile mapping, competencies, present moment and wishes • Viability check, project design • Decision support and project implementation follow up • Focus: Provide orientation and support to the career development, approaching organizational context aspects, technical aspects and career direction inside the organization view.
LIFE COACHING (PRE-RETIREMENT – INDIVIDUAL) • In Operation: since 2007 • Target audience: 55 to 60 years old executives (93 individual coachees since 2007) • Corporate preparation for retirement project structuring (coachee and Organization) • Focus: professional, social, health/quality of life, emotional, financial and legal dimensions; build and implement the next life project • May include knowledge management and succession • Follows the baby boomers (1945 to 1960) retirement period
LIFE COACHING (PRE-RETIREMENT – GROUP) • In Operation: since 2007 • Target audience: Supervisors, Coordinators, Administrative and Operational staff. Total of 1736 participants attended (2010 to 2012) • Program length: Varied • Covered topics: Same as the individual program
FAMILY MEMBERS COACHING • In Operation:since 2009 • Target audience: different generation of family members from Brazilian business groups from various segments. • Format: individual, initial phase may be done in groups • Coachees: 30 family members (2009 to 2013) • Covered topics: • Life and career guiding, professional and personal scopes • Personal and professional history mapping, profile and personality, developed and/or needed competencies, role in the familiar structure, wishes and future project, career counseling, executive coaching, life coaching, support in project building and viability. • Alignment: Family Office and Family Statute
HIGH POTENTIAL COACHING • In Operation: since 2006 • Target audience: trainees and interns • Format: group and individual • Program length: Varied • Covered topics: • Integration in the corporate world and the company culture • Behavioral competencies development • Project development support and area of interest choice • Special individual sessions format with greater management involvement
TEAM COACHING • In Operation: since 2011 • Team Coaching: Development of single topic/competencies same for all participants. Completely group delivered. • Group Coaching/Team Building: Focuses in the relations of a determined team (partnerships, group identity, productivity, communication etc.). Delivered in groups with individual sessions to address specific needs. • Board Alignment: Focus in the senior management, in aligning relationships, goals and strategic directions.
CAREER CENTER EXECUTIVE COACHING RESEARCH BASIS 2012/2013
CAREER CENTER HISTORY • 2007 to 2010 – Strong trend in Managerial and Leadership Competencies • 2011 – Trend in Relationship Competencies • 2012 and 2013 – Trend consolidation in Relationship Competencies Corporate clients most demanded competencies – 2012/2013: • Relationship Competencies • Leadership Competencies • Managerial Competencies • Strategic Competencies • Technical Competencies • Total researched: 135 competencies
DATA ANALYSIS • 1. Relationship Competencies (Communication, Interpersonal Relationship, Political Skills, Influence and Persuasion): • National and global market competition • Corporate internal competition • Greater tension amongst executives • Effective seeking for solution in adversities • Need for establishment of partnerships between peers, managers and teams • Need for reading political scenarios and acting effectively, respecting ethical standards • Business culture and climate is an engagement factor for the new generations (Y and Millennium) and to the retention of senior executives
DATA ANALYSIS • 2. Leadership and Team Development Competencies (Team Development, Feedback and Delegation): • Identify and develop talents, create backups or a wealth of potential talents to the Organization. (Brazil’s labor shortage) • Young professionals elevated to Leader/Manager positions without training or preparation • Need for understanding generation Y and Millennium behaviors, in order to engage and develop new management culture in the Organizations
DATA ANALYSIS • 3. Managerial Competencies (Innovation, Planning, Time Management, Managerial Efficiency, Customer Orientation and Results Orientation): • Practical paths to achieve the planned strategy • Focus: Processes, Simplification x Data security • Brazilian culture: tendency to flexibility in excess and little planning. Flexibility X Discipline (Jim Collins: Great by Choice – Fanatic Discipline, Productive Paranoia and Empirical Creativity).
DATA ANALYSIS • 4. Strategic Competencies (Business View and Strategic View): • Strategy – many times it comes ready from outside • Increasingly short-term and survival results • Business View – more practical (knowing one’s own area, the relation between the company’s areas, the company position in the market and the competitors)
DATA ANALYSIS • 5. Technical Competencies (Negotiation): • Less demanded • Negotiation – greater demand due to it’s potential to leverage the sales capacity and company revenue • Commercial expansion, customer loyalty (focus in the long-term relationships and in building long lasting partnerships)