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Yearbook Lingo

t erms you need to know. Yearbook Lingo. Yearbook Lingo. Attribution: to credit a quotation to the source Bleed: extending pictures or graphic elements beyond the edge of the page on one or more sides Body copy: the text relating to the general topic of a spread. Also main story.

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Yearbook Lingo

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  1. terms you need to know Yearbook Lingo

  2. Yearbook Lingo • Attribution: to credit a quotation to the source • Bleed: extending pictures or graphic elements beyond the edge of the page on one or more sides • Body copy: the text relating to the general topic of a spread. Also main story. • Chronological organization: organizing and designing spreads in the order in which they happened • Colophon: a statement recording information about how the book was produced

  3. Yearbook Lingo • Copy: a written story on a yearbook spread • Coverage: the scope or range of activities and events which can be considered for inclusion in a yearbook • Division page: a spread used to separate each of the sections of the yearbook, this is usually theme-related • Dominant photo: the largest, most dynamc photo on a spread • DPI: dots per inch (a measure of screen or printer resolution) 300 is the min. requirement

  4. Yearbook Lingo • Edesign: our online yearbook software program • Endsheet: heavy sheet of paper that attaches the book to its cover (front and back) • Folio: page number and spread identification • Gutter: the fold between the two pages where the pages are bound into the cover • Headline: a line of large type used to tell the reader what is to follow, introducing the topic and main point of interest in the copy

  5. Yearbook Lingo • Infographics: art pieces in which statistical information has been condensed for the reader • Justify: setting type so that both sides of a column are straight (opposite of ragged left, ragged right) • Kerning: subtracting space between certain combinations of type characters to tighten fit and improve appearance • Ladder: spread-by-spread planning of the yearbook • Layout: a plan that shows size and position of all elements on the spread

  6. Yearbook Lingo • Module “mod”: a package (sidebar, feature, set of quotes, etc.) used to expand coverage on a spread, and often relate back to the theme • Opening: the first 2-16 pages of the book that introduce the theme • Pica: a unit of measurement for the printing industry (six picas = one inch) • Proofs: copies of the final pages sent to the staff for corrections and approval • Sans serif: letters that don’t have serifs (small strokes at the end points of letters)

  7. Yearbook Lingo • Secondary coverage: the second place the reader’s eye travels after seeing the dominant coverage (the third is called tertiary coverage) • Spine: the part of the binding that connects the two flaps of the covers • Spread: facing pages which are linked visually and conceptually • Template: a master design that maintains consistency within a section • Theme: the central idea or concept; the narrative or pictorial thread that unifies the yearbook; the verbal message

  8. Yearbook Lingo • Title page: the opening page of a book showing the book title, year of publication, address, school name, population, etc. • Typography: the art and technique of working with type elements • Umbrella coverage: coverage on a spread that is centered around a topic rather than an event, group, or team • Verbal drives visual: our motto! • Weight: the degree of darkness projected by a particular font, page or column of body copy

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