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…The Music Community of Aarhus…

Anne Jensen Jesper M ardahl SXSW March 2011. …The Music Community of Aarhus…. Who are we ? How do we think ? What do we do? What’s to come ?. Anne Jensen Jesper Mardahl SXSW March 2011. Who we are. The City of Aarhus Production centres 2017 Sustainability Jesper Mardahl

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…The Music Community of Aarhus…

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  1. Anne Jensen • Jesper Mardahl • SXSW March 2011 …The Music Community of Aarhus… Whoarewe? How do wethink? What do we do? What’s to come?

  2. Anne Jensen Jesper Mardahl SXSW March 2011 Whoweare • The City of Aarhus • Production centres • 2017 • Sustainability • Jesper Mardahl • Anne Jensen

  3. Anne Jensen Jesper Mardahl SXSW March 2011 How wethink • Wewant to be the meeting point for the music scene in Aarhus • Wehelpfacilitate the city’smusicindustry • Weaim to help professionalise and support the city’sgrowthlayer • Wewish to strengthen the relationshipbetween the city’smusic scene and the music business nationally and internationally • Wewant to make Aarhus an attractive city for the musicindustrynationwide

  4. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do • Mentor scheme • Courses • Knowledge sharing • Consultancy on all aspects of the musicindustry in general • Local facilities • Network • Virtual meeting point

  5. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do Mentor scheme • For the growthlayer • DIY – careerplanning • 10 mentors • 22 mentorees

  6. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do Courses • Basic • Seminars • Pitch sessions • Information meetings

  7. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do Knowledge sharing • International, national and localmusic business news • Events, e.g. Brand New Mentality • YCE award • Website, Facebook, Twitter

  8. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do Facilities • Shared officespace • Productionfacilities

  9. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do Consultancy • About the musicindustry in general, e.g. contracts, rights, business start-ups • On a day to day basis

  10. Anne Jensen Jesper Mardahl SXSW March 2011 Whatwe do Network • Small scalelevel • Establishedmusic business level • Official/policy level • Creative Entrepreneurs Club (British Council) • Arrangørgruppen Aarhus • Creative Aarhus • Songwriters’ network Aarhus • Other national musicnetwork and organisations, e.g. ROSA, Musikzonen, Musicians’ unions

  11. Anne Jensen Jesper Mardahl SXSW March 2011 How wesee the future • Sustainability • Strengthen • Professionalise • Conditions • European Capital of Culture 2017 • International partnerships

  12. Anne Jensen Jesper Mardahl SXSW March 2011 Questions? www.promus.dk info@promus.dk www.twitter.com/promusinfo

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