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Communication Today. Social Networking and the American Legion Auxiliary. Social Networks. Definition: Social: having to do with human beings; of or for companionship Networks: systems of interconnected individuals In short, a place for people to meet and exchange information.
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Communication Today Social Networking and the American Legion Auxiliary
Social Networks • Definition: • Social: having to do with human beings; of or for companionship • Networks: systems of interconnected individuals • In short, a place for people to meet and exchange information
Who uses social networks? • Students • Individuals • Business Professionals • Public and Private Sectors • Military
Social Networks to know • Facebook • MySpace • LinkedIn • MyVetwork • Defender’s Own
Why is it important to know about social networks? • Facebook and MySpace are among the top most trafficked websites in North America and the world • Each site has over 100 million users • These sites have minimal overlap of users; they do serve different audiences • Commonly used for communication by teens and youth today
What do social networks mean to The American Legion Family? • Youth are using these sites every day; ensure safety of our children on the Internet • The audiences you want to reach are using these sites • Great way to promote The American Legion Familyand its programs
What we are already doing on the Auxiliary’s side… • Auxiliary Juniors
What we are already doing on the Auxiliary’s side… • Americanism Youth Conference
What we are already doing on the Auxiliary’s side… • Girls State
What we are already doing on the Auxiliary’s side… • Girls Nation
Why is the Auxiliary using Facebook? • Promote the American Legion Auxiliary and its programs • Provides an opportunity to receive feedback • Allows participants to stay connected to each other and the American Legion Auxiliary
Why is it important to learn about these sites? • Stay current on technology and communication • Provides a new and free way to promote your local organization • Provides a way to engage younger members
How should I use this technology? • Take this information home and share it with your unit/post/squadron • Ask younger members to start a page and get involved • Great project for your PR Committee • Promote your department and local events and programs • Americanism Youth Conference • Boys & Girls State • Auxiliary Juniors Program • Legion Sports • Youth Hero Award recipients, etc
Questions? Thank you!