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Business Model Canvas

Business Model Canvas. by Riza Honda, Universitas Enjinia Nusantara. Goals. Simple, but not oversimplifying Relevant Intuitively understandable. http://www.businessmodelgeneration.com/canvas. Customer Segments. For whom are we creating value? Who are our most important customers?.

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Business Model Canvas

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  1. Business Model Canvas by Riza Honda, Universitas Enjinia Nusantara

  2. Goals • Simple, but not oversimplifying • Relevant • Intuitively understandable

  3. http://www.businessmodelgeneration.com/canvas

  4. Customer Segments • For whom are we creating value? • Who are our most important customers?

  5. Value Propositions • What value do we deliver to the customer? • Which one of our customer’s problems are we helping to solve? • Which customer needs are we satisfying? • What bundles of products and services are we offering to each Customer Segment?

  6. Channels • Through which Channels do our Customer Segments want to be reached? • How are we reaching them now? • How are our Channels integrated? • Which ones work best? • Which ones are most cost-efficient? • How are we integrating them with customer routines?

  7. Customer Relationships • What type of relationship does each of our Customer Segments expect us to establish and maintain with them? • Which ones have we established? • How costly are they? • How are they integrated with the rest of our business model?

  8. Revenue Streams • For what value are our customers really willing to pay? • For what do they currently pay? • How are they currently paying? • How would they prefer to pay? • How much does each Revenue Stream contribute to overall revenues?

  9. Key Resources • What Key Resources do our Value Propositions require? • Our Distribution Channels? • Customer Relationships? • Revenue Streams?

  10. Key Activities • What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?

  11. Key Partnerships • Who are our Key Partners? • Who are our key suppliers? • Which Key Resources are we acquiring from partners? • Which Key Activities do partners perform?

  12. Cost Structure • What are the most important costs inherent in our business model? • Which Key Resources are most expensive? • Which Key Activities are most expensive?

  13. Example

  14. Skype Payment providers Distribution partners Telco partners Software development Web Users Globally People who want to call phones Mass Customized Free Internet & Video Calling Cheap Calls to Phones (Skype Out) Software developers Software Skype.com Headset partnerships Free Skypeout pre-paid or subscription hardware sales Software development Complaint management

  15. Gillette Marketing R&D Logistics Manufacturers Retailers Built-in “Lock-in” Razor Handle Customers Blades Brand patents Retail Marketing Manufacturing Logistics, R&D 1 x handle purchase Frequent blade replacement

  16. Amazon Fulfillment IT Infra Software development Maintenance Logistic partners Affiliates Customized online profiles & Recommendation Relatively low value items Global consumer market Online retail shop Amazon.com (& overseas sites) IT Infra & Software Affiliates Global fulfillment infra Sales margin Marketing technology & Content fulfillment

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