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Lean Business Model Canvas. otbc.org/tools. Unique Value Proposition. Unfair Advantage. Solution. Customer Segments. Compelling Problem. Not easily copied or bought. 2 Sided? (who pays?). Why you are different and worth getting attention. Direct Distributor OEM Retail
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Lean Business Model Canvas otbc.org/tools Unique Value Proposition Unfair Advantage Solution Customer Segments Compelling Problem Not easily copied or bought 2 Sided? (who pays?) Why you are different and worth getting attention Direct Distributor OEM Retail VAR Web Channels Acquisition Activation Retention Revenue Referral Key Metrics Alternatives Alternatives First (Early Adopter) Segment: Type: Asset sales Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising Fixed Pricing: List price Product feature Customer segment Volume Interview 30-50 customers Build MVP Startup cost Cost to acquire a customer Capital costs Ongoing burn (fixed and variable costs) Dynamic Pricing Negotiation Yield management Real-time market Cost Structure Revenue Streams Lifetime value of a customer