Selina Lavictoire Health Information & Social Marketing Manager

1. Selina Lavictoire Health Information & Social Marketing Manager

2. No Smoking Day (NSD) is organised by a charity based in London. NSD aims to help people who want to stop smoking by creating a supportive environment for them, and by highlighting the many sources of help available to people who want to quit. What is the charity’s aim? The No Smoking Day charity aims to reduce tobacco related illness and death. It will do this by supporting smokers who want to stop through providing an opportunity to do so, and highlighting the effective help that is available. What is No Smoking Day?

3. What the Day does:- Spurs smokers into action - millions took part in NSD 2011- Appeals to smokers of all types - whatever their age, sex or social class- Publicises and explains the help that smokers can get when they want to stop- Captures the attention of the media with lots of supportive TV, newspaper and radio coverageWhat it doesn't do:- Try to force smokers to stop - it's for people who are already interested in doing something about their smoking- Harass smokers - it's not about banning smoking, or picking on smokers- Work in isolation - smokers need support before and after the NSD too

4. On the Day, the Day's main messages:- No Smoking Day is a good opportunity to stop- Smokers can get help when they want to stop- There are health and other benefits to stopping smokingWhat does No Smoking Day achieve?No Smoking Day is one of the biggest annual health awareness campaigns in the UK.With twenty-eight years of campaigning the Day has helped well over a million smokers stop for good.

5. About three quarters of smokers in the UK want to give up smoking and each year on No Smoking Day over 1 million of them attempt to quit. Research shows that every No Smoking Day over 100,000 of these will stay smoke-free for good. Over the last 26 years NSD charity have helped more than 1 million smokers give up smoking for good! The campaign generates fantastic coverage in national, regional and local media. In 2010 over 1,700 media mentions were generated and lots of these had information about the help available for smokers who want to stop, and about the benefits of quitting. The media coverage helps to generate awareness of the opportunity to quit and the chance to join in on the Day. What is achieved?

6. WHY SHOULD PHARMACISTS GET INVOLVED IN NO SMOKING DAY? NSD is a great opportunity for pharmacies to highlight the help that they can offer their customers year-round. Number of reasons why you should get involved: Smoking cessation shouldn’t be an extra Smokers often underestimate those risks. Those who do accept that the consequences can be severe, there is a tendency to think it will never happen to them. 1 in 6 of all annual deaths in the UK can be attributed to smoking. Therefore it’s very important that smoking cessation is integrated into all parts of healthcare to get the message across. Over a million smokers are expected to quit this No Smoking Day. That’s a million smokers who may be coming to your pharmacy for another reason and would appreciate having someone to talk to about quitting smoking.

7. NSD will work with you to highlight the issue in a light hearted way Any activity you plan for NSD won’t stand alone. Your activities won’t come as a surprise to smokers It’s fun – really! Lots of people around the UK see No Smoking Day as the most fun health campaign to be involved with – as well as highlighting the issue of smoking you can get your hat and T-shirt on and have some fun!

8. 2012 theme... Take the leap! This year we are encouraging smokers to Take the Leap and make a quit attempt. The new campaign theme is positive, energetic and persuasive.

9. The overall brand is • Posters included in campaign packs are double sided male/female. • Brief for the design: • Positive • Supportive • Empowering (not a nanny state)

10. Think... 2012 leap year

11. There are several categories and they will all be shown on the website.nosmokingday.org.uk Categories include ‘Best activity on a small budget’, ‘Best community or local partnership activity’ , ‘Best photo’ ‘Best pharmacy activity’…... Organiser of the Year Awards open on Monday 19 March 2012.

12. HOW CAN PHARMACISTS USE NO SMOKING DAY TO HELP THEIR CUSTOMERS TO STOP SMOKING? Using a popular national campaign such as No Smoking Day is a great way to highlight the help you can offer your customers year-round. It doesn’t have to take up much of your time (or budget!) No Smoking Day is a hook for your own work; make sure it is relevant to your audience and community. You can create an attractive display, set up a stall in a pharmacy with carbon monoxide tests or even take a more holistic approach and have a healthy lifestyle event - stop smoking and get fitter – signposting to the local healthy lifestyle services available.

13. Some ideas on the theme:‘Take the leap’ is a call to action.Why not play around with the theme? One small step for man, one giant leap for mankindOne giant leapTake a giant leap with a space themed no smoking day. Themed displays / events are always more eye–catching and will draw more people in. Talk about making a small step to your local NHS Stop Smoking Service and a giant leap toward better health and better wealth.

14. A leap of faithTry working with different religious communities to support quitters. With the slogan ‘A Leap of Faith’ you could promote this year's theme to smokers from specific faith groups – a great opportunity to talk about the effects of tobacco on the body.

15. Work with your local stop smoking service, asking them to offer ’Open Days’. You can then signpost potential quitters to go see them so they can understand what they can expect from a NHS Stop Smoking service. Look before you leap

16. Leaping kangaroos How about using the leap theme to talk about pregnant mothers and their children? The kangaroo image of a mother with her pouch is the perfect hook!

17. Do a "valentines" theme window display to encourage smokers to quit ahead of No Smoking Day. Trydisplaying a large open valentines card which might read "Love your heart and quit this No Smoking Day". The card could contain stop smoking services contact details (HLH) and encourage smokers to sign it making a pledge to quit on No Smoking Day. Valentine's Day – 14th February

18. Register for a free NSD information pack on www.nosmokingday.org.uk Put up the poster from the information pack in late January or February. Download extra campaign images and fact sheets from www.nosmokingday.org.uk Look at the whole range of No Smoking Day promotional materials and place an order via the website Use the materials you’ve collected and downloaded in a display in the pharmacy. Use balloons to draw attention to the NRT shelf. Your local newspaper or radio station will be looking for a local angle for their No Smoking Day story. Get in touch with them and tell them about the help that you offer your customers. Log onto www.nosmokingday.org.uk and register your NSD activities – that way The NSD charity can tell the media and smokers about what’s going on in their area Pre-No Smoking Day Promotion

19. What to do on the day?What you do will depend a lot on who you are trying to reach. You could:Create a 3D window display using the resources in your campaign pack – a top attention grabber so get creative!
If you are able to offer carbon monoxide testing in the pharmacy, link up with other local businesses, shops etc on the same road and ask them to promote the free CO testing to their customers and direct them to your pharmacy. You could also do progress checking with quitters. Try making links with health professionals who may want to send potential quitters to your event. Remember studies show that smokers who use a NHS Stop Smoking Service are four times more likely to succeed in their quit journey.
Above all be creative and have fun with the theme, if you enjoy the day you can be sure that you will inspire smokers to Take the Leap!

20. Lots of you will be setting up displays for No Smoking Day - here are a few tips: Focus on the benefits of stopping – financial, beauty, health etc. Location – pick a prominent spot in the pharmacy where there will be plenty of passers-by, close to other "attractions“ such as promotions in the pharmacy. Preparation - order posters and merchandise well in advance, decide what you want the stall to look like and make any extra props you need. Staffing - Try and have someone manning the display so that they can respond and give advice to interested parties Get noticed - you want to be visible from a distance, so try to use display boards or a wall where you can put up posters and banners Leaflets - who will you be talking to? There are two downloadable multi-lingual leaflets as well as English, Welsh/English and Gaelic on the No Smoking Day website. The credit-card size referral cards are handy for people to keep in a wallet. Goodies and giveaways - everyone likes a free gift, so visit the NoSmokingday.org website for promotional products to tempt visitors over your way and send them off with a fun/useful reminder about stopping smoking. Don't put everything out at the start, though, or you may not have anything left after an hour! Try to engage with each person who comes over to the display and offer an appropriate freebie. Balloons to give away will attract young children, and their parents/carers. Pens and pencils, bookmarks and stickers make low-cost giveaways for almost anyone. Displays

21. Pharmacies can provide a great deal of support for smokers who often find it easier to return to them for support rather than trying to remake appointments with their GP. Window displays are a top attention grabber so get creative! You could also try carbon monoxide testing in store or do progress checking with quitters. If you can offer one-to-one advice on an ongoing basis then make sure your customers know that! You can get No Smoking Day Pharmacy dispensing bags from the NSD shop website. Ask pharmacists to use these in the run-up to No Smoking Day to promote the date and the help available. No Smoking Day website also have a guide for pharmacists and pharmacy assistants on taking part in No Smoking Day. YOU!

22. Leisure centres are often eager to promote the benefits of exercise and giving up smoking. Find out if any of the local leisure centres are holding any promotional NSD events that you could signpost customers to. You could also ask the local leisure centre about free day-passes for smokers who are giving up as a way of encouraging your customers to quit and also increasing trade to the local centres. Leisure centres

23. The No Smoking Day Websitehas it all! www.nosmokingday.org.uk Toolkit guides for different settings including pharmacies. ‘How to’ for different organisers The No Smoking Day shop

24. Department of Health Smokefree Resource Centre You can order a broad range of FREE national resources including stop smoking and smoke free leaflets, posters and other useful items from the Smokefree Resource Centre: www.smokefree.nhs.uk/resources Other useful websites: There are a wide range of helpful websites with help and advice for stopping smoking. You could start by visiting the following: www.WeQuit.co.uk (No Smoking Day’s quitters website) www.quit.org.uk www.ash.org.uk www.stopsmokingworcestershire.nhs.uk

25. Post-No Smoking Day Celebrations Congratulate everyone who gave up on the Day – keep in touch with smokers who asked for advice and see how they’re getting on and whether you can offer any other support. Think about how successful your event was. How could you have improved it? What would you do differently next time?

26. SMOKING CESSATION SUPPORT THAT PHARMACISTS CAN OFFER YEAR-ROUND It is vital to understand the importance of cigarettes to smokers and to realise that despite this around two-thirds would like to stop. Pharmacists and their staff are in an ideal situation to talk to smokers about NRT and support them through their quit attempt. You can make your customers think about why they smoke and what is keeping them from stopping. By encouraging a smoker to stand back and think about the reasons they smoke you will be helping them take important steps towards quitting. Brief Interventions. If your patient has a go at quitting, they will need most support during the withdrawal phase, which lasts about a month after quitting.

27. Thank you for listening. Any questions?