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RenoMark TM Update Canadian Renovators Council October 27, 2012

RenoMark TM Update Canadian Renovators Council October 27, 2012. RenoMark TM. National RenoMark TM Awareness. Canadian House & Home magazine Monthly readership of 2.3 million Readers per copy 9.8 Seventy per cent female Paid circulation 245,000 Kitchen & Baths special issue

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RenoMark TM Update Canadian Renovators Council October 27, 2012

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  1. RenoMarkTM UpdateCanadian Renovators CouncilOctober 27, 2012

  2. RenoMarkTM

  3. National RenoMarkTMAwareness • Canadian House & Home magazine • Monthly readership of 2.3 million • Readers per copy 9.8 • Seventy per cent female • Paid circulation 245,000 • Kitchen & Baths special issue • On new stands August to December 2012

  4. National RenoMarkTMAwareness • Canadian House & Home magazine • October 2012 issue • Advertisement appears on page throw from feature story

  5. National RenoMarkTMAwareness • National advertisement • Consistent with established brand-recognition • Key messages • Artwork provided to local HBA’s

  6. RenoMarkTMAwareness • “Avoid Home Renovation Headaches • McGuinty Government Offers Tips on Hiring Contractors” • Cites contribution to provincial ecomony • Refers to renomark.ca and local associations “Choose a reputable contractor. Ask for recommendations, check websites like renomark.ca or call your local home builders’ assocation.”

  7. RenoMarkTMWebsite • New and improved renomark.ca • National website to launch this October reflects national scope of RenoMarkTM • Information to help homeowners make decisions with confidence • Drive leads to participating contractors • Lots of improvements over current design / format • Leading edge technology HTML5 supported by Chrome, Firefox and Safari browsers • New CMS – content management • Local renovator projects “photo banner”

  8. RenoMarkTMWebsite

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