ECommerce Export Readiness

1. ECommerce Export Readiness U.S. Commercial Service Iowa U.S. Export Assistance Center Allen Patch, Director Patricia Cook, International Trade Specialist Presented in partnership with The Start Up Practice Group at

2. The U.S. Commercial Service • Trade Counseling. Get the information and advice you need to succeed. • Market Intelligence. Target the best trade opportunities. • Business Matchmaking. Connect with the right partners and prospects. A worldwide trade development and problem solving network.

3. Disclaimer • This presentation and associated materials have been designed to provide only general information about US export control agencies. • Seek out detailed information and/or official rulings from the agencies mentioned. • These are serious matters with civil and criminal penalties for false or intentionally deceptive practices. • Get educated, train staff, and consider professional legal counsel.

4. Myths and Misunderstandings • “They pick it up at our door. I am not responsible for any of the export stuff.” • Reality: As a USPPI (as a US company in more general terms) you are still responsible for all export reporting and compliance.

5. Myths and Misunderstandings • My product does not require a license, so I don’t have to worry about any of those export regulations. • Reality: Licensing requirements are only one part of the picture. Trade compliance requires screening, classification, reporting, due diligence, and record keeping.

6. Shipment

7. Export Controls • US Government Enforcement • Investigations • Civil and Criminal Penalties – fines and prison • Nothing less than $250,000 and possibly many times more • Loss of Export Privileges • Supply Chain Efficiency • Avoid hold ups at U.S. and foreign customs • Demands from customers in their supply chain

8. Export Controls • Strategic Planning - Know the regulations in each country - Obtain certifications limiting entry to business • Business Management • Avoid hidden liabilities • Compliance programs improve record keeping & documentation • Staffing for all roles • Viral customer complaints will damage brand

9. Cloud Computing • U.S. Government policies & regulations • Compliance issues

10. Encryption Controls • U.S. Government Policies • Regulations • Classification

11. ECommerce Export Success Stories View examples of ECommerce Success • http://www.whitehouse.gov/blog/2012/03/12/how-has-exporting-helped-your-businessExample of ECommerce Failure • http://blog.trade.gov/2012/01/13/2011-export-success-highlights/

12. ECommerce Export Violation Stories View Don’t Let This Happen To You Video • http://www.bis.doc.gov/complianceandenforcement/othereetopics.htm#sba • In the middle of the page find the link to the video, under Publications: Don’t Let This Happen to You • http://www.bis.doc.gov/policiesandregulations/index.htm (left nav related links) • http://efoia.bis.doc.gov/exportcontrolviolations/tocexportviolations.htm

13. Classification – Harmonized System Numbers • All Items individually classified • Harmonized System Goods Nomenclature • World Customs Organization, Brussels • 171 Member Countries • 6 digits • Used by all countries to assess tariffs • U.S. government requires classification for export in most cases

14. Sub Heading Introducing a number, one part at a time Heading Chapter 85 09 40

15. Schedule B vs. HTS

16. Schedule B Schedule B Harmonized 850940 0020

17. Harmonized Tariff Schedule of the United States Annotated HTSA Harmonized 850940 0932

18. Who Controls your Product ?

19. U.S. Department of Commerce

20. 0 A 987 0 Category Nuclear Materials, Facilities & Equipment (and Misc. Items) A Product Group Equipment Assemblies, Components 987 Type of Control FC, CC, UN (738.2) The Export Control Classification Number (ECCN) (U.S. Commerce Department) Optical sighting devices for firearms

21. Product Groups 3A001 Materials 3B001 Equipment, assemblies and components Technology 3C001 Test, inspection and production equipment 3D001 3E001 Electronic Components (see list) Software

22. Deemed Exports • Happens when a foreign national is given access to the technology or source code (except encryption source code) of your product or technology that is controlled by the CCL (not EAR99) http://www.bis.doc.gov/policiesandregulations/basis_of_ccl_controls.htm • You may need a license to show or share it with them http://www.bis.doc.gov/deemedexports/deemedexportsfaqs.html

23. Country Screening - OFAC Office of Foreign Assets Control (OFAC), U.S. Department of Treasury • http://www.treasury.gov/resource-center/sanctions/Programs/Pages/Programs.aspx • http://www.treasury.gov/about/organizational-structure/offices/Pages/Office-of-Foreign-Assets-Control.aspx • http://www.ustreas.gov/offices/enforcement/ofac/programs/index.shtml You cannot sell goods or technology to these countries.

24. The 6 Lists to Check • Denied Persons List (BIS) • A list of individuals and entities that have been denied export privileges. Any dealings with a party on this list that would violate the terms of its denial order is prohibited. • Unverified List (BIS) • A list of parties where BIS has been unable to verify the end-user in prior transactions. The presence of a party on this list in a transaction is a “Red Flag” that should be resolved before proceeding with the transaction. • Entity List (BIS) • A list of parties whose presence in a transaction can trigger a license requirement under the Export Administration Regulations. The list specifies the license requirements that apply to each listed party. These license requirements are in addition to any license requirements imposed on the transaction by other provisions of the Export Administration Regulations.

25. The 6 Lists to Check • Specially Designated Nationals List (OFAC) • A list compiled by the Treasury Department, Office of Foreign Assets Control (OFAC). OFAC’s regulations may prohibit a transaction if a party on this list is involved. In addition, the Export Administration Regulations require a license for exports or reexports to any party in any entry on this list that contains any of the suffixes "SDGT", "SDT", "FTO", "IRAQ2" or "NPWMD“. • Debarred List (State Department) • A list compiled by the State Department of parties who are barred by §127.7 of the International Traffic in Arms Regulations (ITAR) (22 CFR §127.7) from participating directly or indirectly in the export of defense articles, including technical data or in the furnishing of defense services for which a license or approval is required by the ITAR. • Nonproliferation Sanctions (State Department) • Several lists compiled by the State Department of parties that have been sanctioned under various statutes. The Federal Register notice imposing sanctions on a party states the sanctions that apply to that party. Some of these sanctioned parties are subject to BIS’s license application denial policy described in §744.19 of the EAR (15 CFR §744.19).

26. Red Flags Know your customer! View this guidance from the Bureau of Industry and Security. http://www.bis.doc.gov/complianceandenforcement/redflagindicators.htm 1. The customer or its address is similar to one of the parties found on the Commerce Department's [BIS's] list of denied persons. 2. The customer or purchasing agent is reluctant to offer information about the end-use of the item. 3. The product's capabilities do not fit the buyer's line of business, such as an order for sophisticated computers for a small bakery.

27. Destination Control Statement "These commodities, technology or software were exported from the United States in accordance with the Export Administration Regulations. Diversion contrary to U.S. law is prohibited.” Technically only required for non-EAR99 items (EAR 758.6) but good practice to use for all EAR shipments. Put on your invoice, bill of lading, air bill.

28. Electronic Export Information • Filed through the Automated Export System (AES) or your shipping company/freight forwarder. • Required by law for most exports to foreign countries and U.S. territories • Don’t forget Puerto Rico, U.S. Virgin Islands & Guam • Shipping from St. Croix to Puerto Rico? File your EEI. • Common exceptions: • Shipments to Canada (if no license required) • Shipments where value is under US$2,500 PER Schedule B number (again, only if NLR)

29. U.S. Principal Party of Interest (USPPI) • Long story short = the seller • “The person or legal entity in the United States that receives the primary benefit, monetary or otherwise, from the export transaction” • Filing directly • AESDirect.gov • AES-certified software (AES PcLink or other certified software) • Must register with AES and get approval before filing begins • Provide Proof of Filing with your Internal Transaction Number (ITN) • The AES generated number assigned to a shipment confirming that an EEI transaction was accepted and is on file in the AES. The ITN must appear on the bill of lading, air waybill, export shipping instructions, or other commercial loading documents. http://aesdirect.gov/

30. Recordkeeping • 5 years from the date of export • Records can be scanned on disc for retention but must be able to be fully retrieved in original form if audited • Recoverable records include: • Proforma & Commercial Invoice, Packing List, Bill of Lading or INTL AWB, Certificates of Origin, etc. • AES Abstract from carrier • Export controls research & documentation • Sales contracts, notes and memoranda • All financial records pertinent to the sale • All other correspondence pertinent to the transaction

31. More Resources • BIS – Export Management & Compliance System guide • http://www.bis.doc.gov/complianceandenforcement/emcp_guidelines.pdf • Great presentation on export compliance • http://sbdcglobal.com/images/pdf/asbdc_2010/oscar_gonzalez.pdf

32. Question and Answer

33. Allen Patch, Directorallen.patch@trade.govPatricia Cook, International Trade Specialistpatricia.cook@trade.govContact us today to connect with a world of opportunity. www.export.gov