80 likes | 240 Views
Mr. Hippy. Danny Wood Matt Smith. Business Summary . To start a Vegan Ice Cream Company It gives people who don’t eat dairy a chance to enjoy a staple in American society. Connections. Animal rights Vegan ice cream gives animals these rights Not taking from an animal No animal products.
E N D
Mr. Hippy Danny Wood Matt Smith
Business Summary • To start a Vegan Ice Cream Company • It gives people who don’t eat dairy a chance to enjoy a staple in American society
Connections • Animal rights • Vegan ice cream gives animals these rights • Not taking from an animal • No animal products
Targeted Audience • Vegans • Vegetarians • Animal Rights Advocates
Overall Purpose • To create a vegan alternative to ice cream • To make people aware that vegan alternatives are not weird or “gross”
Strategies • Market in health food stores/grocery stores • Convince ice cream companies to adopt a vegan alternative to ice cream
Long Term Goals • By creating a vegan alternative to ice cream, it’s possible to make people aware of the rights of animals • To give people an opportunity to an alternate lifestyle.