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Mr. Hippy

Mr. Hippy. Danny Wood Matt Smith. Business Summary . To start a Vegan Ice Cream Company It gives people who don’t eat dairy a chance to enjoy a staple in American society. Connections. Animal rights Vegan ice cream gives animals these rights Not taking from an animal No animal products.

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Mr. Hippy

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  1. Mr. Hippy Danny Wood Matt Smith

  2. Business Summary • To start a Vegan Ice Cream Company • It gives people who don’t eat dairy a chance to enjoy a staple in American society

  3. Connections • Animal rights • Vegan ice cream gives animals these rights • Not taking from an animal • No animal products

  4. Targeted Audience • Vegans • Vegetarians • Animal Rights Advocates

  5. Overall Purpose • To create a vegan alternative to ice cream • To make people aware that vegan alternatives are not weird or “gross”

  6. Strategies • Market in health food stores/grocery stores • Convince ice cream companies to adopt a vegan alternative to ice cream

  7. Long Term Goals • By creating a vegan alternative to ice cream, it’s possible to make people aware of the rights of animals • To give people an opportunity to an alternate lifestyle.

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