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Using Audio & Video for Marketing Library Services

Paul Asay, Indiana State University. Using Audio & Video for Marketing Library Services. Expanding the Library Mission . Library as the Campus Living Room Extravaganza Movie Nights Community Lecture Series DVD and Audio CD Checkout Cup and Chaucer Café More Comfortable Furniture.

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Using Audio & Video for Marketing Library Services

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  1. Paul Asay, Indiana State University Using Audio & Video for Marketing Library Services

  2. Expanding the Library Mission • Library as the Campus Living Room • Extravaganza • Movie Nights • Community Lecture Series • DVD and Audio CD Checkout • Cup and Chaucer Café • More Comfortable Furniture

  3. Marketing Added Services • Using Video to Market the Library • Student Created Videos • (Reel Big Video Contest) (Promote Living Room Theme) • Library Created Videos • Librareo Contest (I Love My Library Video) • Extravaganza (Highlights of the day) • Library Instruction

  4. Example Video

  5. Audio & Video Tools • Working with Audio • Audacity (Free and Easy to Use) • Export as mp3 or wav files (PodCasting) • Record audio from events, debates, oral histories • Working with Video • Pinnacle Studio • Final Cut (Mac) • Adobe Premier Elements • Windows Movie Maker

  6. Streaming vs. DVD vs. CD • Streaming Video and Audio • Windows Media Services (Windows based server) • Just use YouTube • CD/DVD: • Blank DVD .40 cents each • CD .23 cents each • Advantage of higher quality • Disadvantage of time to produce and copy

  7. Ideas • Audio or video walking tour of the library • Overview of library services DVD • Highlight new services • Library contest on video CD • Instruction sessions via streaming media • POD casting reviews, and events

  8. Other Examples • Arizona State “The Library Channel” • http://www.asu.edu/lib/librarychannel/

  9. This Presentation: http://paulasay.indstate.edu/il07 aasay@indstate.edu

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