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Opportunity analysis Ruissipsi/Rye chips

Opportunity analysis Ruissipsi/Rye chips. Lotta Kontio Marie Voštová Melissa Vanha-Majamaa Michaela Feiklová. Rye chips ( ruissipsit ) are a food-product made of rye flower, wheat flower and spices. It is a snack similar to potato chips, but with ingredients that are more healthy.

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Opportunity analysis Ruissipsi/Rye chips

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  1. OpportunityanalysisRuissipsi/Rye chips Lotta Kontio Marie Voštová Melissa Vanha-Majamaa Michaela Feiklová

  2. Rye chips (ruissipsit) are a food-product made of rye flower, wheat flower and spices. • It is a snack similar to potato chips, but with ingredients that are more healthy. Product description

  3. Linkosuo is a Finnish bakery that offers products, such as bread, crispy bread and snacks. • Well-known in Finland and some of the dry-products are already being exported abroad -for example to Russia, Sweden, Denmark and Germany. • 3rd biggest bakery in Finland and the leader in the market for crispy bread-products. Linkosuo

  4. Demand for crispy breads is increasing -Linkosuo added a second production line in 2007 to meet the growing demand. • Besides many basic crispy bread products, the newest additions to the portfolio are flavored rye snacks

  5. Contain around 70% wholegrain rye flower, only 9% fat (rapeseed oil) and 13% fiber. • Aproduct targeted to consumers concerned about their well-being • Getting more popular with the new trends in the market that value natural ingredients, organic food and health effects. • The request for these snacks is on the increase, on the Finnish market and now also abroad. Linkosuo´s rye chips

  6. Lay‘sis the brand name for a number of potato chips varieties as well as the name of the company that founded the chip brand in 1932. • Pringlesis a brand of potato- and wheat-based stackable snack crisps owned by the Kellogg Company. Direct competition

  7. Rufflesis the name of a brand of ruffled (crinkle-cut) potatochipsproduced by Lay‘spotatochips, a division of Frito-Lay. • Doritosis a brandofseasoned tortilla chipsproducedsince 1964 by American food company Frito-Lay.

  8. Private brands of retailers

  9. Indirect competition

  10. Everybodywholoves salt products (youngpeople, sport‘sfans) X • Women, mothers, athletes, people who want to eat more healthy Target markets

  11. The product could be offer to the final customers through business customers (retailers and wholesalers) like Continente, Froiz, Pingodoce, Mini preco, Lidl or Makro. • Current customers • Potential new customers Customers

  12. With the global issues with growing numbers of obesity and health problems caused by poor diet, there is a market for products like this. • People are more interested on food and request for healthy snacks is on the rise. • Consumers value health, natural ingredients, organic food and easiness combined with good taste. • These rye chips are a good alternative for regular chips that are generally considered to be unhealthy. Opportunities

  13. Thankyouforyourattention

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