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Opportunity Analysis Project

Opportunity Analysis Project. By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou. The Market. Target market: Professional landscape, lawn care and tree care services industry

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Opportunity Analysis Project

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  1. Opportunity Analysis Project By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou

  2. The Market • Target market: Professional landscape, lawn care and tree care services industry • “We are always interested in technology that would make our operations cheaper and more efficient.” - Stonebrae Country Club Green Superintendent • Secondary Sources

  3. The Technology • A Method for Localizing Vehicles in Outdoor Environments

  4. Our Product: The AutoLawner

  5. Competitive Landscape

  6. Competitive Analysis

  7. Our Marketing

  8. Total Customer Costs Break even after only 13 months!

  9. Price Breakdown Total: $21,475

  10. Sales Strategy • Short-term • Target customers directly • Longer-term • Partner with competing manufacturers • Exit Strategy • Acquired by lawnmower manufacturer

  11. Potential Risks

  12. Conclusion An automated lawnmower using our technology offers our customers large cost savings and convenience in their lawn mowing needs. We will mow down the competition. ™

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