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Image Building and Promotion of Nepal Abroad

Image Building and Promotion of Nepal Abroad. Suresh Man Shrestha Officiating Secretary Ministry of Information & Communications Singh Durbar, Kathmandu Presented at Second Global NRN Conference 08 October 2005. Potential Use of NRN Channel in Disseminating the Correct Image of Nepal.

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Image Building and Promotion of Nepal Abroad

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  1. Image Building and Promotion of Nepal Abroad Suresh Man Shrestha Officiating Secretary Ministry of Information & Communications Singh Durbar, Kathmandu Presented at Second Global NRN Conference 08 October 2005

  2. Potential Use of NRN Channel in Disseminating the Correct Image of Nepal vNepal – being one of the most beautiful countries in the globe having the following distinctive features- is one of the top touristic destination: 1. Interesting History 2. Rich in Cultural Diversity & Biodiversity 3. Religious Harmony 4. Peculiar Geography 5. Land of Lord Buddha 6. Land of Gurkhas and Bravery in keeping peace in many needy countries 7. Community Forestry

  3. My experience sharing Ø    Almost countries in the world do not have those varying degrees of distinctive features Ø    Annecy in France – fortunate being the two emerging giant economies of the world • Social Procession on the Independence Day (Experience of US) • European Style Commercial Elderly Home • Japanese tourist to Juangfrau, Switzerland

  4. Use of Authorised Internet website of HMG Nepal and hooking up with the NRN website - positive image building of our country • Cordial cooperation among various NRN bodies located in different countries • Constitution of NRN’s national committee, regional committee and urban committee • All NRN are Good Will Ambassadors of Nepal • Organization of Social Procession in NRN Day (11 October) and Democracy Day (Falgun 7) with wearing Nepalese traditional costumes • Positive image and and marketing of Nepal

  5. Work of Ministry (MOIC) to disseminate correct information 1.     Department of Postal Services 2.     Department of Information 3.     Department of Printing 4.     Press Council Nepal 5.     Nepal Telecommunication Authority 6.  Radio Broadcasting Service Development Committee (Radio Nepal) 7. National News Committee (Rashtriya Samachar Samiti) 8.     Film Development Board 9.     Nepal Television Corporation 10.  Gorakhapatra Corporation 11. Nepal Doorsanchar Company Ltd. (Nepal Telecom)

  6. ·  MOIC can help NRNs to develop their positive image through the Media- Print and electronic. ·  Can publicize the works of NRNs in the respective countries through the government as well as private sector media. ·  With that information dissemination HMG, Nepalese people in the country as well as NRNs could be benefited mutually. ·  Investment from the NRNs and their foreign friends can participate. ·  Nepal has the rights to enjoy the duty free market access for its products. ·  Objectives of Telecommunication Service to be provided (a) within shouting distance in rural inhabitant area (b) on demand service in urban area

  7. Liberalization of the Telecom Sector •  Conditions of liberalizing telecom sectors while being the member of WTO •  Multi operators (only Radio Spectrum limits the number) / Multi Services •  Private sector participation ( Flow of information of reform to the private sector / Foreign investment up to 80% in the sector) •  Open Licensing ( Simple, Transparent, Stable and non-discriminatory regulatory regime) •  Technology Neutral (World Class Standard equipment ) • NTC Commercialization – to Nepal Telecom •      Converted into company Decrease Government Share

  8. Proper Institutional Arrangement •      Policy- Ministry (MOIC) •      Regulatory- NTA as an independent body •      Implementation – Competent Focal Point •      Monitoring- Ministerial Level Committee

  9. Possible Investment areas in the Information and Communication Sectors Ø  NRN can invest in the following sectors: • Postal sector – Courier, Money order 2. Printing Standard and professional printing house Security Printing 3. Telecommunication · 10% of population, i.e. 2.5 million PSTN/Mobile is needed. Only one third of the demand fulfilled. Total telephone penetration rate in Nepal is around 3.07% (2% in fixed line (PSTN) and 1.07% in mobile) as of July15, 2005.

  10. Nepal Telecom, UTL, Spice Nepal and STM Telecom Sanchar providing the various services. • Remote area telecommunication development • Internet services in the emerging town areas • Mobile telephone services 4. Broadcasting sector • Television and FM Radio • Film making of international standard

  11. Other Areas of Investment • Schools, Colleges and University, • Hospitals, • European Style Commercial Elderly Home • Cable Car • Various tourism related sectors • Totally exportable industry with duty free • Hydropower • Agro-forestry industry • ICT as a key priority area for future investment

  12. Telecommunication services as of July 2005   Basic Telecom Operators- 2, Cellular Mobile Operator-2, Rural Telecom Operator- 1, Fax Mail Operators -3, VSAT Network Service Provider- 9, GMPCS Service Provider -2, Radio Paging Service Provider-1, Video Conferencing Service-1, and Local Data Network Service Provider-1

  13. Ø HMG/N has considered ICT as a key priority area Ø HMG/N has initiated the involvement of the private sector in the development of the telecommunication services since December 1995. Ø ICT friendly Telecommunication Policy has been promulgated Ø Nepal Telecommunication Authority (NTA) was established as an autonomous regulatory body in 1998. Ø HMG/N established a High Level Commission on Information Technology (HLCIT) as an apex body under the chairmanship of Rt. Hon. Prime Minister of Nepal in 2003.

  14. Ø First private company United Telecom Limited (UTL) started its own International Gateway from April 2004 and is providing its telecom service in Kathmandu Valley. Total subscriber of WLL telephone service was 31000 as of 15 July, 2005. Ø STM Telecom Sanchar Pvt. Ltd. is also going to provide rural telephone services in the Eastern region by establishing 197 PCOs. Ø Spice Nepal Private Limited (SNPL), a joint venture company of Kazakhstan and Nepal, has launched its mobile services from September 17, 2005. Ø IT related professionals have formed an association named Computer Association of Nepal (CAN) in the private sector to help promote ICT .

  15. Ø The construction of infrastructure of IT Park is completed and is in the stage of operation with the active participation of the private sectors. Ø HMG/N has brought out Telecommunications Policy, 2004 A.D. with the consideration of the rapid development in the telecom sector. Ø Electronic Transactions Act 2004 and Electronic Transactions Regulation 2004 have been enacted Ø Institutions mechanism for regulating the use of ICT is in place with the coordination of MOIC, MOEST, and HLCIT. Ø Nepal Telecommunication Act is in the process of Amendment. Ø Price in telephone services have been curtailed with the effective from 17 May 2005 (World Telecom Day) in order to make the people more involved to the ICT sectors.

  16. Problems faced by the government in disseminating the correct information Problems Encountered in ICT Application Issues 1. High Govt. Taxes on Telecom services; 15% Service Charge, 13% VAT makeup around altogether 31.5% extra charge on made calls. 2. Telephone in Rural areas could not be increased as planned. 3. Non-compatibility of various changing technologies in ICTs with the older ones. 4. Not been able to migrate faster to 3 Generation. Migrated from 2nd Generation to 2.5 Generation. 5. Relatively slow speed in Internet surfing. 6. Lack of broadband accesses sufficiently.

  17. 7. Payment problems due to the non-convertibility of Nepalese Rupee in foreign currency exchange the intended people cannot utilize the internet services for having better information. 8. Lapses in Standardization of Training and academic courses of ICT education.  9. Lack of sufficient public awareness campaigning on publicizing of ICT development as an essential issues and it is not a luxurious thing

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