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Reactive and Proactive Strategies

Reactive and Proactive Strategies. Adaptation to Environments Market (Economic) Structure: 4 Basic Types: Free and Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. Demand, Cost and Supply Competitive Structure Strategic Decisions Capabilities. Hierarchy of strategies.

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Reactive and Proactive Strategies

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  1. Reactive and Proactive Strategies • Adaptation to • Environments • Market (Economic) Structure: • 4 Basic Types: Free and Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly. • Demand, Cost and Supply • Competitive Structure • Strategic Decisions • Capabilities

  2. Hierarchy of strategies • Business • Importance of Risk and Return • Importance of forecasts properties • Market • Product

  3. Reactive and Proactive Strategies • Reactive Strategies • Defensive • Imitative • Second but Better • Responsive • Proactive Strategies • R&D • Marketing • Entrepreneurial • Acquisition

  4. Conditions for Consideration of Strategies • Considerations • Growth • Protection of Innovation • Degree of economy of Scale • The supply Chain • Conditions and recommendations for Reactive Vs. Proactive Strategies

  5. Revealed Preference for Marketing and R&D Mix • Extent • Marketing Role • Relative Share of Marketing and R&D • Conclusions for NPD and Incubation Summary

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