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Introduction to SEO and what’s hot in 2012 September 2011

Learn the basics of SEO, why it is important, and what trends to watch out for in 2012. Get tips on keyword research, website optimization, and the impact of social signals on SEO.

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Introduction to SEO and what’s hot in 2012 September 2011

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  1. Introduction to SEO and what’s hot in 2012 September 2011

  2. Today we will cover A quick bit about Adido Why SEO? SEO in 2011 SEO in 2012 Summary

  3. Overview Established in 2003 Award winning Regional agency Success built on client success Highly skilled team of experts • We don’t • Outsource • Have hidden costs • Compromise on quality

  4. Industry Recognition • We’re a top UK agency • Top 50 UK Agency • 23rd South West Agency • RAR Approved • Google Certified Partner

  5. Work alongside many great organisations

  6. Award Winning • Winner of several awards • that include: • Web Technology • Innovation • Project Award

  7. Industry Experts • Winner of several awards • that include: • Outsource • Have hidden costs

  8. Why SEO?

  9. Who do we trust more? Vs

  10. Internet is taking over our media consumption

  11. The Internet is for all ages

  12. Google dominates – everywhere!

  13. PPC The Internet is for all ages SEO

  14. Where we spend our budgets

  15. Where do you click? I know…

  16. At least 90% of you said you don’t click on PPC ads!

  17. Stats back this up…

  18. Budget is STILL being wasted!

  19. SEO in 2011

  20. The basic of SEO

  21. People search in phrases not words

  22. People search in phrases not words https://adwords.google.com/select/KeywordToolExternal

  23. Top research tips Divide your key phrases into themed groups This is important for your website navigation, search engines, improving conversion rate and successful PPC/SEO campaigns Make sure you consider variations (stemming)

  24. Updating your website • Search engines need to deliver RELEVANT results • Time sensitive information is seen as more relevant • SE’s & your visitors give you more credibility if your website is up to date • Use the phrases that you want to rank for in your copyso that the search engines know what you are about

  25. META descriptions - Used for search engine results pages - Good way to ‘hook’ users into your website TITLE tags - Most important thing to change - Good titles, help rankings. Fact. Change them! META keywords - What a lot of people believe SEO is - No value for SEO – don’t waste your time! How to update your web pages

  26. Check your pages

  27. Link! Links! Links! • Links from quality, relevant websites are a lot more valuable than general directory links • Make sure you use relevant link text e.g. Adido web design not www.adido-solutions.com or click here • ‘Off page’ factors, such as links from other sites, are said to have up to 60% of overall relevancy of a website

  28. Check your links

  29. Too much of a good thing? • Too many links too quickly will trigger Google filters • Make sure link text is diverse other penalties await!

  30. Measure & analyse

  31. SEO in 2012

  32. Beware the Panda(s)

  33. Link clampdown to come

  34. Social wars? Social signals?

  35. Google’s own social signal?

  36. How ‘good’ is your user experience?

  37. How ‘good’ is your user experience?

  38. Video SEO to grow

  39. Summary Get social or suffer! Don’t go mad with old school techniques – the game will change! Ongoing website maintenance is no longer a luxury – it is essential Make sure you track as much as possible to measure effectiveness

  40. Helping you do better… Free SEO reviews from our experts OR Free website reviews worth £350+VAT

  41. Thank you for listening! Follow us Like us Ask us Find out more @adido adido 0845 260 2343 www.adi.do

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