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Cloud Marketing Strategy

Cloud Marketing Strategy. Atabak Afshar ISM 158. Vendors and Channel Partner Marketing Scenario. Cut resources to lesser-performing partners Small portion of partners generate most of Revenue Losing their sales result in losing market New competitor make it harder to tap into new sales.

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Cloud Marketing Strategy

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  1. Cloud Marketing Strategy AtabakAfshar ISM 158

  2. Vendors and Channel Partner Marketing Scenario • Cut resources to lesser-performing partners • Small portion of partners generate most of Revenue • Losing their sales result in losing market • New competitor make it harder to tap into new sales

  3. Pie Chart Example for a vendor

  4. Cloud Marketing Strategy • use limited budgets to help both ends of the channel reach the end • will limit competitor encroachment and allow for capture of market share • marketers with the largest channel presence will be able to come in and capture larger portion of the market

  5. What is Cloud Marketing ? • Traditional Marketing + Software as a Service • supported by a third party

  6. Current Practice Vs Cloud Marketing • Vendor provides Partner Portal access • Vendor updates their end • Partners need to get the information and placed it to their website • not all Partners have a Web developer on hand. • By the time content actually reaches VAR websites, it may already be outdated

  7. Current Practice Vs Cloud Marketing • With Cloud Marketing Strategy each Partner • Have custom console tailored to their specific relationship with the vendor • select which bits of information they want to appear on their websites and it appears there automatically • Effective time to market: zero • Who can offer such solution ??

  8. Cloud Marketing Strategy The SharedVue Platform is the base for all our Cloud Marketing solutions. It comes standard with advanced metrics and analytics making it easy for you to monitor marketing efforts across the entire partner channel

  9. Syndic8 provides a direct pipeline from a cloud server, containing product content, to the websites of dealers, channel distributors, retail locations or B2B locations. With a minimum of time and hassle, content is seamlessly and automatically updated on a regular basis—across the entire partner channel. By accessing convenient admin and partner consoles, channel marketers and their partners can choose what prepackaged content appears on partners' sites and can “customize” it easily, at any time to reflect their focus

  10. Communic8 allows companies with partner channels to effectively promote products and services through the channel with well-developed, targeted marketing campaigns. With Commuic8, product managers have more control over the appearance, branding, and overall effectiveness of channel partners' marketing campaigns by controlling the quality of partners’ efforts. Partners are given a centralized location customized with their brand to help promote products and services without having to devote a lot of time on developing marketing materials.

  11. When you implement SharedVue products, Facilit8 will assist your company with organizing the program around your corporate structure and managing the program. The Facilit8 team will be hands on: • Developing Web content to generate leads on partner websites • Creating automated marketing campaigns for partners • Educating partners on how to be better marketers for your company

  12. Benefits for Enterprise &Channel Partners • Increase Sales • Decrease Operation Costs • Implement Marketing Campaigns • Save Money and Time • Establish Seamless Communication • Maintain Consistent Messaging • Eliminate Competitor Encroachment

  13. List of Companies using SharedVue Cloud Marketing Strategy Platinum Systems, Inc PerivueNetworks Innonet, LLC CyberianTechnologies TelcoCapitalSystems Fulcrum Group Data America Iron-Tree Data Networks

  14. Resources http://sharedvue.com http://www.goarticles.com/cgi-bin/showa.cgi?C=1338258&D=P http://www.cloudmarketing.org/

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