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Good. U. Marketing Strategy. Training Session. Objectives. Seek potential investors Investigate the firm Marketing Strategic Management Systems Research the World Wide Web. Customer Requirements. Target health-conscious areas Study traffic patterns in selected areas
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Good U Marketing Strategy Training Session
Objectives • Seek potential investors • Investigate the firm Marketing Strategic Management Systems • Research the World Wide Web
Customer Requirements • Target health-conscious areas • Study traffic patterns in selected areas • Interview potential customer base for food preferences • Interview potential customer base for sports preferences
Meeting the Needs • Use customer interview results to develop menu plans • Select a location with the greatest exposure • Use customer interview results to develop interior sports designs
Cost Analysis • Miami costs have soared in the 3rd quarter • New York costs have remained steady