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E-COMMERCE. FERI SETYOWIBOWO M. SABANDI. BKK PTN P. EKONOMI FKIP UNS. Welcome!. FERI SETYOWIBOWO. Pendidikan Tata Niaga Jurusan P.IPS FKIP UNS 0815 790 8227 ferysw@yahoo.com. http://ferysw.staff.fkip.uns.ac.id. E-COMMERCE.
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E-COMMERCE FERI SETYOWIBOWOM. SABANDI BKK PTNP. EKONOMIFKIP UNS
Welcome! FERI SETYOWIBOWO Pendidikan Tata Niaga Jurusan P.IPS FKIP UNS 0815 790 8227 ferysw@yahoo.com http://ferysw.staff.fkip.uns.ac.id
E-COMMERCE • COMMERCE MERUJUK PADA SEMUA AKTIVITAS PEMBELIAN ATAU PENJUALAN BARANG ATAU JASA • MARKETING, SALES, PAYMENT, CS ELECTRONIC COMMERCE: • MELAKUKAN PERDAGANGAN DENGAN BERBANTUKAN KOMPUTER, JARINGAN DAN APLIKASI-APLIKASI PERDAGANGAN
E-commerce • Prosespembelian, penjualan, pengiriman, pertukaran, barang, jasaatauinformasimelaluijaringan • Pure click vs partial click • Berdasarkanderajat digitization • Product • Process • Intermediary • Pure requires all three components to be fully digitized • Internet versus non-Internet • Most are Internet based • May be value-added networks or local area networks
Interaksipelaku E-commerce • Business-to-business (B2B) • Business-to-consumer (B2C) • Consumer-to-consumer (C2C) • Consumer-to-business (C2B) • Government-to-citizens (G2C) • Collaborative commerce between partners • Business to employees • Intrabusiness/Intraorganizational commerce • Mobile commerce (M-commerce)
e commerce • Business to business (B2B) • automating supply • increasing business efficiency • Business to Consumer (B2C) • Retail Sales • Customer Support • Consumer to Consumer (C2C) • Online Auctions
APLIKASI E-COMMERCE • SUPPLY CHAIN MANAGEMENT • VIDEO ON DEMAND • REMOTE BANKING • PEMBELIAN DAN PEMELIHARAAN • ONLINE MARKETING/ADVERTISING • HOME SHOPPING • AUCTIONS
INFRASTRUKTUR E-COMMERCE • Information superhighway infrastructure • Internet, LAN, WAN, routers, etc. • telecom, cable TV, wireless, etc. • Messaging and information distribution infrastructure • HTML, XML, e-mail, HTTP, etc. • Common business infrastructure • Security, authentication, electronic payment, directories, catalogs, etc.
Advantages of Electronic Commerce • Increased sales • Reach narrow market segments in geographically dispersed locations • Create virtual communities • Decreased costs • Handling of sales inquiries • Providing price quotes • Determining product availability • Being in the space
Disadvantages of E-Commerce • Loss of ability to inspect products from remote locations • Rapid developing pace of underlying technologies • Difficult to calculate return on investment • Cultural and legal impediments
What is working? • Pornography • Travel / Tourism • Retail - items that don’t need personal touch - objectivity in product quality and performance • music, books, gifts, Computers, electronic items • Auctions • Real Estate - houses and investment properties. • Customer support services • More efficient and effective processes between businesses (B 2 B)
What is not working? • Items which require “touch and trial” • Luxury goods • Clothes - beyond Tshirts • Groceries - it works for some people but market is restricted Note: Many OFF line factors determine success of Online service. Eg. Transport network, customer profiles,
E-commerce Mechanisms • Electronic auctions • Competitive market mechanisms • Forward auctions • Sellers place offers and buyers make sequential bids • Reverse auctions • Sellers are invited to submit bids on product or service buyer wants • Bartering • Exchange of goods or services without money transactions • Portals • Information gateways • Single point of access through Web browser
Portals • Commercial • Offer content to broad audiences • Routine • Little personalization • Publishing • Based on specific interests • Extensive search capabilities • Personal • Target specific filtered information • Narrow content • Personalized • Mobile • Accessible through mobile devices
Objectives? • Why get online? • Promote awareness of your Organization • Sell a product • Customer support • Information and contact page • Networking • Everyone else has a web page
Plan • What is your product? • Electronic, Services or physical • Portable and inexpensive to deliver • Tourism • Who is your market? • Overseas Fish buyers • Upper income art collectors • Budget travellers / Up market • Obstacles, Implementation and deadlines.
1 Consumer finds something she wants to buy at a “shop” on the Net 6 Verification and remittance of actual funds Shop Consumer sends on enciphered request for payment to her bank 2 The electronic bank sends back a secure packet of e-cash Consumer’s Bank 3 Consumer Public Key Merchant Server The shop sends the packet of cash to its bank 5 Consumer sends the e-cash to the shop 4 Shop Merchant Bank
Legal and Ethical Issues • Fraud • Seller’s and buyer’s • Buyer protection • Seller protection • Unwarranted repudiation • Intellectual property rights • Domain names • Privacy issues • Cookies • Web tracking • Sales of lists • Monitoring e-mails and site visits • Taxation • Disintermediation • Intellectual Property issues
Major Legal and Ethical Issues in Electronic Commerce • Privacy • Intellectual Property • Free Speech • Taxation • Computer Crimes • Consumer Protection • Miscellaneous
What is M-Commerce? • Also known as pervasive computing • E-commerce done in a wireless environment • Any transaction with a monetary value that is conducted via a mobile telecommunications network.