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Cognition: Memory. CS352. Cognition. What goes on in our heads when we carry out activities (eg, use UIs)? Book: attention , perception , memory , learning, speaking/reading/listening, problem-solving/reasoning. Memory. Number activity. Memory (cont). Chunking UIs use this.
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Cognition:Memory CS352
Cognition • What goes on in our heads when we carry out activities (eg, use UIs)? • Book: • attention, perception, memory, learning, speaking/reading/listening, problem-solving/reasoning
Memory • Number activity
Memory (cont) • Chunking • UIs use this.
Memory (cont) • Number activity
Memory (cont) • UI implications from these two activities?
Structure of memory • Short term memory (STM) • Demonstration. • Long term memory (LTM) • Everything else. • Mostly when we say “memory”, we mean LTM.
Recognition and Recall • Money activity #1 • GUI strength: emphasize recognition over recall. • But usually slowed down by need for visual scan in GUIs. • UI solutions.
People storing/retrieving knowledge • Declarative knowledge • NYC is north of Miami. • To get key out of ignition, car must be in “park”. • Easy to teach. • Procedural knowledge • How to spin a basketball on 1 finger. • How to boot a smart phone into recovery mode. • Best taught by demo, learned by practice.
Encoding and (lack of) precision • How we encode affects: • what we retrieve (recall or recognize) and • how we retrieve • Money activity #2 (if time permits)
Ways to encode (and constraints) • Appearance attributes, sound, rhythm, rhyme. • Traveling performers: how did they do that? • Thru encoding tied to constraints. (Storage for retrieval). • Rhythm • Rhymes with • Must make sense • Example: the Raven
Encoding (cont.) • Retrieval • Word guessing activities • So, reduce and/or facilitate encoding: • Constraints reduce encoding needed. • Support external cognition (stay tuned) to remove need to encode. • eg: Excel’s arrows make dependencies explicit. • Provide users a variety of ways to encode (eg, color, flagging, position). • eg: forgot filename, but it’s the red folder.
Case study • The Microsoft Office (past) rearranging of menus due to recency. • Think about chunking/grouping • Think about imprecision of encoding. • What will do if don’t see what you want? • Does this mean “most recent” is always a bad idea in a UI?
Encoding (cont.) • Different amount of encoding needed for: • Remembering a bunch of arbitrary things. • Remembering things with meaningful relationships. • Hotel is on north side of town. • “Remembering” things that can be derived. • Tied to “mental models” (stay tuned).
Implications for your Project • How can UI help user remember (store/retrieve) here? • Think about: recog/recall, practice, chunking, declarative vs. procedural, encoding, constraints • Ideas: • Grocery system content eg: what brand was that that I bought last time? • Grocery system UI mechanism eg: how do I get a subtotal? • Discussion: Your project examples?