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Small business presentation

Small business presentation. VALĒRIJA PETROVA, SEK, 1.KURSS. “ Beer is made by men, wine by God.” ― Martin Luther. Content. Company profile Production SWOT analysis Overall goal of the company Company structure Company culture Advertisement and marketing activities Main shop.

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Small business presentation

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  1. Small business presentation VALĒRIJA PETROVA, SEK, 1.KURSS

  2. “Beer is made by men, wine by God.” ― Martin Luther

  3. Content • Company profile • Production • SWOT analysis • Overall goal of the company • Company structure • Company culture • Advertisement and marketing activities • Main shop

  4. Company profile Love for wine - love of life! Summertime

  5. Production pineapple mango champagne Summertime hibiscus white strawberry table wines guava

  6. Corporate strategy and structureSWOT analysis S W O T

  7. Overall goal of the company Operational planning Strategic planning Short-term goals are: • Long-term goal is: • to establish Summertime as the leader of wine producers in Baltic region • to continue to focus on the core strengths of the winery and to «stay the course» • developing a «brand sales strategy» • build more factories

  8. Companystructure • Functionalstructure Board of management Factory workers Online shop assistants Shop workers

  9. Companyculture Familyculture + EiffelTowerculture • Face-to-face relationships • One big leader (Managing Director) • Steep hierarchy • Everybody knows their role

  10. Marketingactivities • Advertisinginpublictransport, newspapers • TV and Radio commercials • Freedegustationafterproductpresentation (alsointhewholechainofshops)

  11. Mainshopinthefactory

  12. Summary • LtdSummertimeisRigabasedcompanywhichproducesfruitwines • Theoverallgoalofthecompanyis to beestablishedas a leaderofwineproducersinBaltics • It iscompanywithfunctionalstructureandcombiningoffamilyandEiffelTowerculture • Beforebuying a wineinourshopsYoucandegustate it for FREE

  13. Lifeistooshort to drinkbadwine!

  14. ThankYouforattention!

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