P.T. Barnum

1. 1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.

3. P.T. Barnum • Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.” • One of the earliest US millionaires • Had a New York newspaper run his obituary in advance so that he could read it himself. He passed away two weeks later.

5. Walt Disney • Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse. • Produced the first feature-length cartoon – Snow White.

6. Walt Disney continued . . . • Opened Disneyland in Anaheim, California in 1955. • Developed Disney World in Orlando, Florida in 1971. (First of the four parks.) • Developed the “Experimental Prototype Community of Tomorrow” (EPCOT) • Died prior to seeing any of his plans completed. • Upon his death, his empire worth over $100 million.

8. Charlie Chaplin • Slap-stick comedy • Widely recognized movie stars • Character wore: • Baggy pants • Tight coat • Large shoes on the wrong feet • Black derby hat • Turned film comedy into an art form • 1915, signed with Essanay for $1,250/week to make 14 films

10. Lucille Ball • Actor, musician, comedian, model, & producer • Emmy awards: • 1952: Best Comedienne • 1955: Best Actress in a Continuing Performance, I Love Lucy • 1967& 1968: Outstanding Lead Actress in Comedy Series, I Love Lucy

11. Lucille Ball continued . . . • One of televisions first leading ladies • The man served as supporting role • Helped to advance career of many Latino performers • Husband: Desi Arnez, Cuban bandleader

13. Steven Spielberg • Director and producer • Films include: • Raiders of the Lost Ark • Jurassic Park I-III • Saving Private Ryan • Schindler‘s List • E.T., The Extra-Terrestrial • Jaws • The Color Purple

14. Steven Spielberg continued . . . • Commercial tie-in • Reeses Pieces in E.T., The Extra-Terrestrial

16. Louis Armstrong • Revolutionized jazz • Put the soloist to the front of the band, emphasizing talent • Played the cornet and trumpet, sang and led the band • Wrote “Hello Dolly” and “What a Wonderful Life”

18. The Beatles • Included: George Harrison, John Lennon, Paul McCartney, and Ringo Starr (Richard Starkey) • Early members included: Stuart Sutcliffe and Peter Best • Created first concept album, Sgt. Pepper’s Lonely Hearts Club Band • 1970, band split • 1980, Lennon murdered

20. Elvis Presley • Sold over 1 billion records worldwide • 131 different albums/singles to achieve gold, platinum or multi-platinum status

21. Elvis Presley continued . . . • Revolutionized television performances • On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance • Caused a nation-wide scandal • Many advertisers reconsidered their support of Presley • Pioneered “rock and roll” • Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole

23. Oprah Winfrey • Baltimore Talk show, People Are Talking • Chicago Morning talk show, A.M. Chicago • 1986 launched the Oprah Winfrey Show • Grossed $125 million by end of first year

24. Oprah Winfrey continued . . . • Production company Harpo Productions • Oprah spelled backwards • Privately syndicating her show allowed her to make more money • “Oprah Book Club” • 1999 – Oxygen channel • Magazine: O: The Oprah Magazine

25. Pioneers in the Sports Marketing Industry

27. Michael Jordan • One of the greatest to ever to play basketball • Nike and NBA marketed him as “Air Jordan” • Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox

28. Michael Jordan continued . . . • Movie Space Jam • Managing Member of Basketball Operations, Charlotte Bobcats • Endorses products including: • Nike • Gatorade • Hanes Brands • Rayovac • Chevrolet

30. Mildred “Babe” Didrickson Zaharias • Greatest female athlete of all time • Female Athlete of the Year six times

31. Mildred “Babe” Didrickson Zaharias continued . . . • Sports included: • Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling • First female athlete to sign an endorsement contract • Wilson Sporting Goods • $100,000

33. William (Bill) H.G. France Sr. • Founded National Association of Stock Car Auto Racing (NASCAR) • Founded International Speedway Corporation (ISC) – owns and/or operates: • Daytona International Speedway • Talladega Superspeedway

34. William (Bill) H.G. France Sr.continued . . . • Michigan International Speedway • California Speedway • Homestead-Miami Speedway • Phoenix International Raceway • Richmond International Raceway • Darlington Raceway • North Carolina Speedway • Kansas Speedway

36. Jack “Jackie” Roosevelt Robinson • First student to letter in four sports at UCLA • Baseball • Basketball • Football • Track & field • Professional football for Los Angeles Bulldogs

37. Jack “Jackie” Roosevelt Robinson continued . . . • Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers • Won National League batting title and Most Valuable Player awards • Former President of Chock Full O’Nuts – restaurant and coffee company

39. Jackie Joyner-Kersee • Basketball scholarship at UCLA • Cover of Sports Illustrated – labeled “Super Woman” • First female to be named The Sporting News Man of the Year

41. George “Babe” Herman Ruth Jr. • Baseball’s first “great slugger” • Called “Bambino” & “The Sultan of Swat” • “Babe” came from Jack Dunn, former manager of the Baltimore Orioles • Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

42. George “Babe” Herman Ruth Jr.continued . . . • Yankee Stadium is considered “The House that Ruth Built” • Associated Press Athlete of the Century • Member of ESPN’s Sport Century/Athletes of the Century • Voted Greatest Baseball player of all-time by the Sporting News

44. Cassius Clay • Self-promoted as “I am the Greatest!” • Won Gold Medal – Olympics – Light Heavyweight division • Defeated Sonny Liston to become the World Heavyweight Champion

45. Cassius Clay continued . . . • Joined Nation of Islam – changed name to Muhammed Ali • Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction. • “Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship. • “Thrilla in Manilla” – defeated Joe Frazier • Lit the torch at Olympic Summer Games in Atlanta, GA

47. Max Muhleman • Founded Muhleman Marketing Inc. in Charlotte • Clients include: Anheuser-Busch, Coca-Cola, and DuPont • Created permanent seat license • Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers

49. Vince McMahon • Born Pinehurst, NC • Graduated from East Carolina University • 1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation • Called professional wrestling “sports entertainment” • Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. • Changed name to World Wrestling Entertainment (WWE)

50. Examine the Evolution of Sports and Entertainment Marketing