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The Creative Vitality Index TM was conceived as a tool that states, counties, cities and towns can use to assess and en

The Creative Vitality Index TM was conceived as a tool that states, counties, cities and towns can use to assess and enhance their creative edge.

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The Creative Vitality Index TM was conceived as a tool that states, counties, cities and towns can use to assess and en

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  1. The Creative Vitality IndexTMwas conceived as a tool that states, counties, cities and towns can use to assess and enhance their creative edge. This report illustrates how Durham measures up statewide and nationally as a top-ranked creative community. The Creative Vitality IndexTMor the CVI, uses streams of occupational and revenue data from both the for-profit and non-profit sectors to measure the annual changes in the economic health of various segments of arts-related creative economy.   • An index is a number that is used to express relationships between different data sets. • An index is usually expressed in terms of a change from a base value. • In this report we are comparing Durham against a base value that equals either the national average or the state average. • In this report, a 1 is used to indicate the base value. • If Durham has an index of 1.26 it is 26% higher than the average. • Sometimes an indicator is indexed against a state average AND a national average. CREATIVE VITALITY INDEXTM 2008

  2. TOTAL CREATIVE JOBS BY COUNTY % OF CREATIVE JOBS IN TOTAL WORKFORCE GROWTH IN CREATIVE JOBS 2.5% Growth 9.9% Growth

  3. Durham Creative jobs 2006-2008 • More than 6,600 jobs in Durham classified as “highly creative.” • This exceeds the national average by 75%. • This exceeds the state average by 218%. • Even during the recession, these jobs increased by almost 10%. • Creative Jobs in Durham have been rising, particularly for Musical Instrument Repairers, Camera Operators and Radio and Television Announcers. • Creative Jobs in Durham have decreased for Librarians, Dancers and Broadcast Technicians.

  4. C V I tm values by category, 2008 • iNdexed Against the United States OFFICE OF ECONOMIC AND WORKFORCE DEVELOPMENTT In summary • Durham’s Creative Vitality IndexTM is very strong at 1.26. • It compares favorably to the region, the State of North Carolina and the United States. • Certain categories fall below the state and/or national averages including Music Store Sales, Gallery and Individual Artist Sales and Performing Arts Participation. • The purpose of the Business Committee for the Arts is to develop and advance partnerships with the arts that benefit business, the arts and the community. • It focuses on Arts and Creative Economy Data, Advancing Policies that Strengthen the Arts, Arts in Workforce Development & Productivity, and Utilizing Arts to Advance Community and Corporate Objectives Durham’s Creative Vitality IndexTM was produced by Denver-based WESTAF. For more information, contact Sherry DeVries, Executive Director, Durham Arts Council sldevries@durhamarts.org

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