Web managers meeting Wage Indicator

2. Web managers meetingWage Indicator June 17th, Rutger Huisman

3. Reports • BE- www.loonwijzer.be and www.votresalaire.be • DE- www.lohnspiegel.de • ES- www.tusalario.es • PL- www.twojezarobki.pl • UK- www.paywizard.co.uk • FI- www.palkkalaskuri.fi

4. Global – Technical structure • No big technical obstacles found in the source code • Improvements • Browser title - Suggested structure: <title>Page title – Site title</title>. • Header tags – H1, H2, H3 • W3C standards - Be as strict as possible. • Robots.txt - Should be placed in every web root.

5. Global – Internal Link Structure • No big obstacles found • Improvements • Sitemap - To make it easy for the SE’s, add a sitemap or a sitemap.xls could be placed in the web root. • Link sub headers on the homepage.

6. Global – Content Relevancy • Relevancy is good, but quantity can be improved • Points of interest • Use important key phrases – Especiallyin titles, headers and other important places. • Don’t use “Read more…” – This isn’t relevant text for the linked page. • Relevant articles - Add frequently new (news) articles.

7. Global – Link Popularity • PageRank = 5 • Points of interest • External linking – Use key phrases where possible. • Partners – Ask them to refer to your website. • DMOZ.org – Important directory used by many websites; submit your website. • Yahoo! Directory – Suggest your website.

8. Belgium • French website uses Dutch meta-keywords and meta-language • Use header codes • <H1>Relevant header</H1>, or/and • <h2>, <h3>, <strong> • Use alternative text (alt-tags) • Very important for linked images! • Use descriptive text with, if possible, key phrases.

9. Germany • Meta-keywords are in Dutch • Meta-language is Dutch • Use header codes • <H1>Relevant header</H1>, or/and • <h2>, <h3>, <strong> • Use alternative text (alt-tags) • Very important for linked images! • Use descriptive text with, if possible, key phrases.

10. UK • Meta-language is Dutch • Use header codes • <H1>Relevant header</H1>, or/and • <h2>, <h3>, <strong> • Use alternative text (alt-tags) • Very important for linked images! • Use descriptive text with, if possible, key phrases.

11. Finland • Meta-keywords are in Dutch • Meta-language is Dutch • Use header codes • <H1>Relevant header</H1>, or/and • <h2>, <h3>, <strong> • Use alternative text (alt-tags) • Very important for linked images! • Use descriptive text with, if possible, key phrases.

12. Spain • Meta-language is Dutch • Title-attribute • It’s good to add the attribute to a link-tag, but don’t place it between the “a” and the “href”. • Use header codes • <H1>Relevant header</H1>, or/and • <h2>, <h3>, <strong> • Use alternative text (alt-tags) • Very important for linked images! • Use descriptive text with, if possible, key phrases.

13. Poland • Meta-language is Dutch • Some meta-descriptions are Dutch • Use header codes • <H1>Relevant header</H1>, or/and • <h2>, <h3>, <strong> • Use alternative text (alt-tags) • Very important for linked images! • Use descriptive text with, if possible, key phrases.