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The pocket-sized Web

The pocket-sized Web. Martin White Managing Director, Intranet Focus Ltd . Martin.white@intranetfocus.com Internet Librarian International 2000. Intranet Focus Ltd. Provides a range of services relating to intranets, extranets and e-business

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The pocket-sized Web

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  1. The pocket-sized Web Martin White Managing Director, Intranet Focus Ltd. Martin.white@intranetfocus.com Internet Librarian International 2000 www.intranetfocus.com

  2. Intranet Focus Ltd • Provides a range of services relating to intranets, extranets and e-business • Knowledge management and intranet strategy development • Introduction of enterprise portals • Information audits • Implications of data protection http://www.intranetfocus.com being established as a intranet information portal www.intranetfocus.com

  3. Agenda • The mobile marketplace • Technology issues • Technology solutions – WAP and WML • Vendors • Business models • Applications • Resources www.intranetfocus.com

  4. The mobile marketplace • Currently • 300 million mobile telephone subscribers • 400 million PCs • But by 2003 • 1 billion mobile telephones with Internet access • 500 million PCs • European mobile e-commerce market could reach £20bn by 2003 (Durlacher forecast) www.intranetfocus.com

  5. The bandwidth issue • Landline • PSTN telephone line and modem = 56kbps • ISDN line = 64 or 128kbps • ADSL line = 512kbps • Wireless • GSM = 9.6kbps • GPRS = 115kbps • EDGE = 400kbps • UMTS (3G) = 512kbps – 2Mbps www.intranetfocus.com

  6. The technology challenges • Limited data transfer rates • Time taken to log on to a network • Screen size and resolution • Numeric keypad • Memory cache size www.intranetfocus.com

  7. Wireless Application Protocol • WTP Wireless Transfer Protocol • which replaces HTTP in managing the terminal-server links • WML Wireless Markup Language • which replaces HTML in formatting pages www.intranetfocus.com

  8. WAP/WTP • Wireless Transfer Protocol is the wireless version of HTTP, but is a de facto industry standard, and not governed by W3C • Uses a compressed binary code format, rather than the text-based format of HTTP and HTML • Using WTP a server recognises that the device is a mobile handset • Current version is 1.1, but 1.2 is under development • WAP is basically future-proof, and will accommodate evolving mobile and wireless technologies www.intranetfocus.com

  9. WML • Pages for display need to marked up in Wireless Markup Language, which takes into account the graphics limitations, and different navigation requirements • A sub-set of XML, and managed by W3C • There will be no need to have new URLs as the WAP protocol will identify the handset • Handsets require a micro-browser, such as Epoc, Windows CE, or Palm OS • Java content is a particular problem www.intranetfocus.com

  10. Hardware Nokia Ericsson Palm Computing (3Com) Motorola Alcatel Psion (Symbian) Software Palm Computing (PalmOS) Symbian (Epoc) Microsoft (CE) Phone.com AvantGo Motorola Some leading vendors www.intranetfocus.com

  11. The role of service operators • All four UK service operators have launched WAP services • Unlike the phoneline business the service operators want to create and operate portals for their subscribers • Quality and speed of access will be important parameters as mobile users will be in a hurry! • They want to gain exclusive access to content, but the content providers want to have flexibility – just like the online industry www.intranetfocus.com

  12. What will be the business models? • Advertising – but there are currently severe constraints on screen size and display so the ‘paid-for’ enhanced entry is likely to be a major opportunity • Transaction commission • Call duration • Sponsorship • Could vary with the access device (e.g. laptop vs mobile handset) www.intranetfocus.com

  13. www.intranetfocus.com

  14. Applications • Share prices • News • Corporate information • Suppliers and e-commerce • Travel (location and timetables) • Weather • Banking • Technical documentation www.intranetfocus.com

  15. In conclusion • Wireless access to the Web is likely to have the same impact on the mobile industry as the Internet had on the PC industry, but in months, rather than years. • The main reason for this is effort being put in by virtually every equipment, software and services company – this never happened in the early days of the Internet • It is going to cause fundamental changes in business models information providers and users. www.intranetfocus.com

  16. Resources • Wireless Application Forum • www.wapforum.org • Mobile Wireless Internet Forum • www.mwif.org • Nokia and Ericcson • www.nokia.com and www.ericsson.com • Phone.com • www.phone.com www.intranetfocus.com

  17. Questions? www.intranetfocus.com

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