Global Microsoft & Aegis Partnership – An Overview Alexandra Najdanovic

1. Global Microsoft & Aegis Partnership – An Overview Alexandra Najdanovic

2. Global Microsoft & Aegis PartnershipAn overviewToronto, June 28th 2011

3. Be the most valuedglobal digitalmarketing partner for Aegis Media agencies, their advertisers, … and our internal partners

4. Inspire, engage and enable Aegis Media agenciesand advertisersto grow digital marketing

5. FY12 Action Plan

6. FY12 Partnership Framework • Clients • Goal : Bring the best of both organisations together to meet client needs • --------------------------------- • Focus • Business and Comms Planning Joint Business Plans • --------------------------------- • Outcome • Microsoft & Aegis Media collaborate on our top accounts • Clients get more effective campaigns

7. 1. Clients Deirdre McGlashanHead of Digital – Aegis Media • Current Initiatives: • Joint Business PlansAegis Media and Microsoft are undertaking working sessions with senior accounts teams to understand and fully maximise the opportunity around top global advertisers.NOKIAADIDASDIAGEO ?DISNEY ?+ in Canada: YOUR strategic advertisers • 360 Briefing Sessionsconversation just started with Deirdre McGlashan and Michael Iskas, Global Head of Integrated Communications Planning: how to we have our teams works together on “business brief” or “integrated comms” briefs

8. FY12 Partnership Framework • Evangelism & Education • Goal : Provide a sustainable mechanism for people to keep up with the changing market • --------------------------------- • Focus • Research • Teaching • Experimenting • --------------------------------- • Outcome • Agency staff and clients understand how to be better marketers in a rapidly evolving and complex environment • Clients • Goal : Bring the best of both organisations together to meet client needs • --------------------------------- • Focus • Business and Comms Planning • Execution • --------------------------------- • Outcome • Microsoft & Aegis Media collaborate on our top accounts • Clients get more effective campaigns

9. 2. Evangelism / Education Deirdre McGlashanHead of Digital – Aegis Media Dan CalladineHead of Media Futures, Aegis Media • Current Initiatives: • Monthly Content Workshops  @Aegis Media :Deep dives into MSFT advertising solutions and consumer/advertising research • Consumer Experience Centersessions • Aegis Media Agencies Portal (global)

10. FY12 Partnership Framework • Data & Platform Integration • Goal : Lead the market by fusing Technology, Publishing & Advertising innovations to optimise digital marketing • --------------------------------- • Focus • Data and Enhanced Targeting (CCS / WLIDs/ 3rd Party Data)Trading Desks/DMP--------------------------------- • Outcome • Easier to do business with Microsoft Advertising • Microsoft technology at the core • Education • Goal : Provide a sustainable mechanism for people to keep up with the changing market • --------------------------------- • Focus • Research • Teaching • Experimenting • --------------------------------- • Outcome • Staff and clients understand how to be better marketers in a rapidly evolving and complex environment • Clients • Goal : Bring the best of both organisations together to meet client needs • --------------------------------- • Focus • Business and Comms Planning • Execution • --------------------------------- • Outcome • Microsoft & Aegis Media collaborate on our top accounts • Clients get more effective campaigns

11. 3. Data / Platform Integration • Louisa Wong – Head of Media PlatformsiProspect/Aegis Media • Mike O’Sullivan & Chris KempMicrosoft • 650 Million Windows Live Ids • 3rd Party data Partners (Experian, Comscore…) • CCS or Advertiser Data Matching of CCS Panel with WLIDs • Opportunity to plan/buy digital activities across Microsoft Media properties directly using advertisers CCS audience segments • Opportunity to develop custom digital insights/research on CCS audience segments online behaviour on Microsoft Media Properties • Microsoft AdExchange: Canada currently αstage and ß stage

12. FY12 Partnership Framework • Joint Innovation • Goal : ‘Re-inventing the way brands are built’… together • --------------------------------- • Focus • Emerging TechnologiesWinPhone 7Kinect GesturesNUI… • --------------------------------- • Outcome • Microsoft is the partner of choice for creating new ways to engage with consumer along all touchpoints.. • Platform Integration • Goal : Lead the market by fusing Technology, Publishing & Advertising innovations to optimise digital marketing • --------------------------------- • Focus • Data and Enhanced Targeting (CCS / WLIDs/ 3rd Party Data)Trading Desks/DMP--------------------------------- • Outcome • Easier to do business with Microsoft Advertising • Microsoft technology at the core • Education • Goal : Provide a sustainable mechanism for people to keep up with the changing market • --------------------------------- • Focus • Research • Teaching • Experimenting • --------------------------------- • Outcome • Staff and clients understand how to be better marketers in a rapidly evolving and complex environment • Clients • Goal : Bring the best of both organisations together to meet client needs • --------------------------------- • Focus • Business and Comms Planning • Execution • --------------------------------- • Outcome • Microsoft & Aegis Media collaborate on our top accounts • Clients get more effective campaigns

14. 4. Joint Innovation NikuBanaie, Chief Innovation Officer, Isobar Global

15. Q&A Alexandra Najdanovic  | Global Agency DirectorMicrosoft Advertising Mobile: +44 (0) 776 435 9858 | Desk: +44(0) 203 425 1729e-Mail: alnajdan@microsoft.comIM: anajdanovic@hotmail.frskype: anajdanovic