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Latte For Class: Coffee House Regulars

Latte For Class: Coffee House Regulars. Research and Trend Analysis. Purpose Statement: Coffee  house regulars are  aware of pop culture trends  but do not feel the need to  become enslaved by them. Researched, Observed & Interviewed: Females Age : 18­25

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Latte For Class: Coffee House Regulars

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  1. Latte For Class: Coffee House Regulars Research and Trend Analysis Purpose Statement: Coffee house regulars are  aware of pop culture trends  but do not feel the need to  become enslaved by them. • Researched, Observed & Interviewed: • Females • Age: 18­25 • Local coffee shops vs.  Chain coffee shops • Location, aesthetics, art & Music Findings: Common Themes: Light grooming – Eclecticism – Casualdress – Neutral tobrightcolors – Wide range of  accessories CommonPieces: Skinny jeans – Flat shoes Future Predictions: “Green Movement” Influence: •Recycling •Clothes •Trends “Green Goods” Influence: •Textiles: •Bamboo •Organic  Cotton •Repurposing and  Reclaiming •Simplicity

  2. Latte For Class: Coffee House Regulars Research and Trend Analysis Learning Outcomes: Through research, observation and the interview process I experienced the preliminary stages of market trend analysis. The processes in which data was collected allowed me to pull together a wide variety of information about the target market consumer: Coffee House Regulars. In essence, I practiced the method of gathering information that a buyer or trend forecaster would, both professions being very essential and viable to the fashion merchandising industry.

  3. Atmospherics Coffee House

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