Promotion mix for Karma coffee house

1. Promotion mix for Karma coffee house By Group4, ClassBE

2. (most costly) (inappropriate for a small coffee house) Promotion mix Advertising Personal selling Sales promotion Public relations

3. Advertising • Direct mail: To hand out fliers on the streets and deliver direct letters to people's home or their office buildings. • Specialty ads: To make volumes of calendars or subway map cards which are attached with the ads of this coffee house and then hand out these calendars or cards out of the office building gates or on the nearby streets.

4. Advertising • Outdoor ads: To put up some large posters near the coffee house to catch walkers' eyes. • Internet: To advertise Karma coffee house in weibo or wechat. For example, if the viewers repost this advertisement and @ three friends or collect more than 30 praise, they can get a sweepstake chance for two free cups of coffee.

5. Sales promotion • Point-of-sale displays and sampling To display Karma's coffee near those large office buildings and give samples of coffee to passers-by • Contests To organize a contest about guessing the names of the coffee you've tried and who can correctly guess the names of random five kinds of coffee will get a free cup of coffee. • Sweepstakes Everyone has a chance to draw the prize and if they win the prize, they can get a cup of coffee for free. (the number of the cups of free coffee is set previously)

6. Sales promotion • Coupons To hand out coupons in front of the gates of the office buildings. With the coupons, customers can get some discount or premiums when they buy coffee in Karma. • Trade stamps If customers accumulate 10 trade stamps, then they can get a free cup of coffee. • Premiums By one get one 50% off.

7. Thanks