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Social Media Who Gives a Tweet?

Social Media Who Gives a Tweet?. What is Social Media?. Content created by people using highly accessible and scalable publishing technologies.

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Social Media Who Gives a Tweet?

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  1. Social MediaWho Gives a Tweet?

  2. What is Social Media? • Content created by people using highly accessible and scalable publishing technologies. • A shift in how people discover, read and share news, information and content. • Word of Mouth 2.0

  3. How is it used for Marketing?

  4. Create Content • Blogs are the heart of many social marketing strategies • You don’t have to have your own blog • News section of your website • Yahoo Answers • LinkedIn Answers • YouTube videos • Flikr Photos

  5. Tell the world about it • Seth Godin has a saying “All marketers are liars.” • This is his opinion on how the public views marketing • We know that word of mouth is one of the most effective marketing tools available • Today we can use online networks to achieve something similar

  6. Inject Product Marketing • Dell has a Twitter account that they only use to sell product returns. This has yielded them 3MM in return. • Some companies are using social media merely as a brand awareness • Some companies are using it to establish expertise in an area.

  7. Who Uses Twitter?

  8. Who Uses Facebook?

  9. Who Uses LinkedIn

  10. What Does the Future Hold?

  11. Era of Social Relationships • Started in the mid- 1990s with communities like AOL and maturing a few years ago. • People connected to each other using simple profiles and friending features to share information, discussions, and media.

  12. Era of Social Functionality • Consumers share their experiences but can’t connect them across networks • Brands connect with profiles and applications but can’t reach the whole audience • 42% of consumers would be willing to interact with their favorite brands socially

  13. Era of Social Colonization • For consumers, surfing the Web will no longer be a lonely experience • To add value, social networks will aggregate members’ activities and those of their network • Brands will shift focus from traditional marketing to social recommendations

  14. Era of Social Context • Consumers will expose parts of their IDs to sites • Social networks will shift their business models • Brands will personalize their Web site experiences to drive results • Search results serve content based on social relevance • Mobile devices will allow anyone to have an entourage in their pocket

  15. Era of Social Commerce • Consumers will let communities take the driver’s seat when it comes to buying • Social networks will become next-generation CRM systems • Registration pages will go away, and Web site content will fragment.

  16. Questions?

  17. Resources • Demographics from http://www.quantcast.com • Future of Social Web, Jeremiah Owyang with Forrester

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