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International Business Strategy: Rethinking the Foundations of Global Corporate Success

International Business Strategy: Rethinking the Foundations of Global Corporate Success. Alain Verbeke Cambridge University Press , 2013. TABLE OF CONTENTS (1). Introduction and overview of the book’s framework Part one. Core concepts

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International Business Strategy: Rethinking the Foundations of Global Corporate Success

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  1. International Business Strategy: Rethinking the Foundations of Global Corporate Success Alain Verbeke Cambridge University Press, 2013

  2. TABLE OF CONTENTS (1) • Introduction and overview of the book’s framework • Part one. Core concepts (1) Conceptual foundations of international business strategy (2) The critical role of firm-specific advantages (3) The nature of home country location advantages (4) The problem with host country location advantages (5) Combining firm-specific advantages and location advantages in an MNE network

  3. TABLE OF CONTENTS (2) • Part two. Functional issues (6) International innovation (7) International sourcing and production (8) International finance (9) International marketing (10) Managing managers in the multinational enterprise

  4. TABLE OF CONTENTS (3) • Part three. Dynamics of global strategy (11) Entry mode dynamics 1: foreign distributors (12) Entry mode dynamics 2: strategic alliance partners (13) Entry mode dynamics 3: mergers and acquisitions (14) The role of emerging economies (15) Emerging economy MNEs (EMNEs) (16a) International strategies of corporate social responsibility (16b) International strategies of environmental sustainability

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