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Working with the Media

Working with the Media. Publicity Planning. Coordinated with other church programmes Known to key leaders, staff & volunteers Flexible to meet local opportunities Consistent with denominational authorities & other local churches. What should a Community Relations Plan Be?.

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Working with the Media

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  1. Working with the Media

  2. Publicity Planning • Coordinated with other church programmes • Known to key leaders, staff & volunteers • Flexible to meet local opportunities • Consistent with denominational authorities & other local churches.

  3. What should a Community Relations Plan Be? • Understood by all congregational members • Simple & practical enough to be implemented • Resourced • Monitored, measured and adjusted regularly

  4. Template for your Publicity Plan • Situational Analysis • Aim • Key messages • Audiences • Methods and Tools • Strategy • Budget • Evaluation

  5. Your Situation. (Be honest) A short description of the current state of relations with the local community. It should review previous community relations activities, noting past successes and recommended improvements.

  6. Aim. Why tell your story? • To make specific individuals & groups aware • To influence attitudes in your area • To secure support • To correct misconceptions • To tell the great news that God loves your neighbourhood!

  7. Key Messages • No more than three key messages • Each message in 20 words or less • Use clear language – no church jargon • Messages must be comprehensive

  8. Audiences • Internal audiences – groups, committed members, pew warmers, holiday visitors, your denomination • Specific community groups • Individuals & families seeking faith • Individuals able to influence community opinions

  9. Methods & Tools Common methods for delivering key messages to target audiences: • Mass media stories • Multi-media (internet/CD-Rom/videos) • Publications (books/brochures/posters) • Events • Merchandise?

  10. Questions? • Time frame? • Costs? • Motivation? • Budget & Evaluation?

  11. Useful further readinghttp://ied.gospelcom.net/writing-pressreleases.phphttp://ied.gospelcom.net/index.php

  12. Equipping the Church to tell its story • www.philsmith.com.au • 07 3882 3490 • 0414 823125 • Spunyarn@bigpond.net.au

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