BIG IDEAS NEED BIG SPACES

1. BIG IDEAS NEED BIG SPACES Source: Diesel Wall art contest (2008)

2. GUERRILLA MARKETING … is a form of marketing which involves unusual approaches to engage audiences and intends to get maximum results from minimal resources with an effort to engage customers Source: Jay Conrad Levinson (1984) Guerrilla Marketing

3. Agenda 1 2 3 4 Key Elements Objectives Mistakes Practical Example

4. Key Elements • Humorous • Drastic • Potentially Interactive • Guerrilla Marketing • Unconventional • Unexpected Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

5. Unexpected Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

6. Key Elements • Humorous • Drastic • Potentially Interactive • Guerrilla Marketing • Unconventional • Unexpected Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

7. Drastic Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

8. Key Elements • Humorous • Drastic • Potentially Interactive • Guerrilla Marketing • Unconventional • Unexpected Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

9. Humorous Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

10. Key Elements • Humorous • Drastic • Potentially Interactive • Guerrilla Marketing • Unconventional • Unexpected Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

11. Potentially Interactive Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

12. Key Elements • Humorous • Drastic • Potentially Interactive • Guerrilla Marketing • Unconventional • Unexpected Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

13. Unconventional Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

14. Anatomy of Guerrilla Marketing Provoke with your concept Brainstorm about your Uniqueness Financial muscle for low-cost advertising Generate buzz (word of mouth) Execute brilliantly and consequently turn viral Touch their hearts that leads to Engagement Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

15. Advantages andDisadvantages of Guerilla Marketing Pros Cost effective Tactic for small businesses Increases Brand Awareness and Consumer Recall Involves Networking Cons Difficult to measure Time-consuming Risky Legal grey area Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

16. Negative Example “Boston bomb scare” Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

17. Negative Example “You suck Sarah Marshall” Key Elements Objectives Mistakes Practical Example Guerrilla Marketing

18. Summary Guerrilla Marketing is an effective and cheap method to reach and affect customers Guerrilla Marketing

19. BigSpacefor big Guerrilla Marketing Ideas for EF Key Elements Objectives Mistakes Practical Example

20. Proposal from ABCMarketing Consulting Corp. Find your Adventure abroad Key Elements Objectives Mistakes Practical Example