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THREE BIG IDEAS. Recruit. Invest. Redesign. The planets are aligning… . New strategic plan Capital campaign directly tied to strategic plan Long tradition of real-world engagement Pressure to differentiate within our white-hot marketplace and shrinking pool of prospective students.
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THREE BIG IDEAS Recruit. Invest. Redesign.
The planets are aligning… • New strategic plan • Capital campaign directly tied to strategic plan • Long tradition of real-world engagement • Pressure to differentiate within our white-hot marketplace and shrinking pool of prospective students
Why differentiate? • Serving up more of the same in a competitive marketplace… • Confuses our target audiences. • Turns us into a “commodity.” • In contrast, offering a distinctive experience… • Lodges us clearly in the minds of choosers. • Prompts prospective students, faculty, staff and donors to judge us not by the cover, but the story inside.
The strategic wellhead for recruit-invest-redesign? • Break down the barriers that limit traditional universities from achieving the greatest and most positive impact on our world. • Create solutions for the most pressing challenges facing our state, nation and world. • Achieve a new level of greatness that will inspire us and our partners to envision even bigger ideas and apply real-world thinking even more broadly. (mnsu.edu/strategicplan/)
Put another way… “In the long run, you only hit what you aim at. Therefore…you had better aim at something high.” -- Henry Thoreau
How high? • These three big ideas aim at producing this kind of change for Minnesota State Mankato: transformational, not incremental • These ideas aim at the world – whether halfway around the globe, or just down the street.
What’s culture got to do with it? • Culture: • The often-invisible daily-life assumptions of people in a particular group – a way of life. • Culture Take 2: • The crucible where emotion and rationality are fused in a particular way that profoundly affects thought, action and change.
So how do we change culture? Recruit. Invest. Redesign.
Why three ideas? • Focus, focus, focus. • The end date of this strategic plan: 2015
Why these ideas? • What ideas, more than anything, can help us achieve transformational change? • Recruit: Who comes here? • Invest: How do we spend our money? • Redesign: What happens here?
What do we get if werecruit-invest-redesign? • A Minnesota State Mankato that is… • Bold • Full of big ideas • Distinctive • A leader • An engine of global solutions • And…
THREE BIG IDEAS Recruit. Invest. Redesign.