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Laws of Success: Promote Your Marketing Skills and Build Relationships

Learn the laws of success in marketing and promotions instructed by Kimberly Stevens. Discover how to define your goals, overcome fear and doubt, leverage your talents, and develop a support team. Follow the success trail of top producers and try new things. Change the energy in the room and create multiple streams of income. Practice communication techniques and build strong relationships to build trust and business. Promote yourself as a safe and trustworthy professional. Use marketing activities to build rapport and success. Join the Board of Realtors Association and promote yourself as an expert with personalized presentations and promotional materials. Build relationships with agents and brokers throughout the industry. Promote your skills and brand at various events and networking opportunities. Become a recognized name in the real estate industry and achieve success. Contact Kimberly Stevens for more information.

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Laws of Success: Promote Your Marketing Skills and Build Relationships

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  1. Marketing Promotions Instructed by Kimberly Stevens

  2. Laws of Success 2. Your Success is 100% Your Responsibility-Own It! 3. Delete your F.E.A.R and Doubts False Emotions Appear Real 1. Define Your WHY and Set High Goals

  3. 6. Develop Your Support Team 4. Leverage Your Gifts and Talents 5. Routinely work on Self Development Laws of Success

  4. Laws of Success 6. Follow the Success Trail of NPI/GPI Top Producers 8. Try New Things 7. Change the Energy in the Room Be Happy and Grateful

  5. 9. Create Multiple Streams of Income 10. Practice a Giver’s Gain perspective Laws of Success

  6. Practice Builds Confidence and Trust Practice: • Inspection script • Computer on site • Icebreakers • 1 minute sales pitch • Explaining warranties • Presentations

  7. Communication is Key • Reassure buyers and agents • Accommodate • Positive comments about home • Praise agent • Observe emotions • Relatable, not over technical • Trust is increased with eye contact

  8. Communication is Key

  9. 11 Steps to Building Relationships • People hire people they trust and like. • Anticipate client and agent concerns, defuse them in advance. • Listen and read between the lines. • Be a resource to clients and agents. • Build bridges, not barriers. • Be a creative problem-solver.

  10. 11 Steps to Building Relationships • Be available when things are well — and when they aren’t. • Know your clients’ business, goals, objectives, needs, frustrations and desires. • Create a team spirit — a spirit of cooperation. • Learn from failures, mistakes and adversity, helps you grow. • Understand that relationships are either getting better or worse.

  11. Promote Yourself as Safe Building Trust Builds Business When selling to female agents, demonstrate your SAFEness: • Salute your family • Appropriate Boundaries • Friendly but never flirty • Eyes in place

  12. Marketing Activities help you Build Rapport/Relationships/Success • Visit offices with goodies • Attend open houses • Set up a one to one with an agent • Attend BNI weekly meetings • Present/teach a PowerPoint • Host a booth at a realtor expo • Attend realtor networking mixers • Sponsor an agent class or event • Email a flier or e-newsletter • Post testimonials on social media

  13. Join Board of Realtors AssociationRequest… • Schedule of classes, mixers, and volunteer events • Sponsor classes • Lock-box or suprakey • Excel list of agents’ and brokers’ emails

  14. Promote/Brand Yourself as an Expert with 25 PowerPoint Presentations personalize/present/teach/sponsor • Lunch & Learns for Realtors • Real Estate Office Meetings • Continued Education Classes

  15. Promote With Marketing Folders

  16. Promote at Open Houses

  17. Promote With Brochures

  18. Promote With Cards and Notes

  19. Promote With Personalized Items and Give Aways

  20. Promote With Candy Tins and Flyers 15 real estate offices, visit every 2 to 3 weeks Goal is to build repore with agents/brokers get into a meeting

  21. Promote at Golf Tournaments

  22. Promote at the Inspection

  23. Promote at Realtor Expos

  24. Promote on the Road

  25. NPI/GPI 2016 Award winners You now have everything it takes to get in this photo, we believe in you! Work hard to implement the plan and you will get here soon!

  26. Questions? Contact Kimberly Stevens kimberly.stevens@npiweb.com 402.658.5939 text/call/email Calls Monday-Thursday, 8:30a.m. – 5:30p.m. EST Text or email anytime

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