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IBM KM Blueprint Workshop: KM Goes Social

A keynote talk on KM2.0 (KM 2.0) that I gave as part of a series of IBM Workshops in Singapore, Kuala Lumpur and Bangkok in January 2008.

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IBM KM Blueprint Workshop: KM Goes Social

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  1. IBM Knowledge Management Blue Print Workshop January 2008 David Gurteen

  2. KM goes Social KM goes Social IBM SE Asia January 2008 David Gurteen

  3. Begin with the end in mind Begin with the end in mind • A brief history of KM • The impact of social tools and Web 2.0 on KM • The evolution of KM • KM 1.0 to KM 2.0 • KM goes Social David Gurteen

  4. Two early forms of KM Two early forms of KM • Techno-centric KM • People-centric KM • Blended David Gurteen

  5. Techno-centric KM Techno-centric KM • Corporate KM • Birth 1995 (Lotus Notes 1989) • Internet, Intranets, Office, E-mail • The management of unstructured information • Database and search centric • For many organizations what KM is about! David Gurteen

  6. People-centric KM People-centric KM • Personal Knowledge Management (PKM) • People Centred Knowledge Management (PCKM) • Soft tools e.g. Cops, After Action Reviews • Pioneers – BP (Chris Collison, Geoff Parcell) – Buckman Labs (Bob Buckman) David Gurteen

  7. People-centric KM Tools People-centric KM Tools • Communities of Practice • Storytelling and narrative • After action reviews • Peer assists • Retrospects • Knowledge Cafes • Open Space • Appreciative Inquiry David Gurteen

  8. KM Today KM Today • Both forms of KM practiced • KC UK – Collaboration – Content • Over-hyped, underperformed • Is KM dead? • KM changing/evolving • Not driven by the traditional KM community David Gurteen

  9. The Disruptor The Disruptor • Social Tools • Quietly evolving on the web • Roots not in KM • Social Tool thought leaders and even KM advocates avoid the label! David Gurteen

  10. Social Tools Social Tools • What are social tools for? – Finding and connecting with people – Building communities – Sharing Knowledge • They are in fact personal/social KM tools! David Gurteen

  11. Social Tools Social Tools •Blogger •Technorati •MediaWiki •LinkedIn, Facebook •Delicious •Google Reader, Bloglines •Skype •Flickr •YouTube, Google Video •Twitter •Odeo •Slideshare •iPod •Creative Commons • • • • • • • • • Weblogs Wikis Social book marking & tagging Social Networking Communities Instant Messaging/Presence RSS Feed Readers Micro-blogging Podcasts, videocasts Mashups David Gurteen

  12. Social Tools Social Tools • You will never understand Social Tools by reading about them or intellectual analysis • There is no substitute for using and experimenting with them • They have emergent properties that are not immediately apparent David Gurteen

  13. Web 2.0 Web 2.0 • The social web • The participatory web • Built around social tools • Evolved, emerged • Not planned • Not IBM or Microsoft • Open protocols • Low cost David Gurteen

  14. Enterprise 2.0 Enterprise 2.0 • Taking Web 2.0 into the organization • Weblogs and Wikis • IBM and Microsoft now in the game • And more … David Gurteen

  15. Business 2.0, Management 2.0, Business 2.0, Management 2.0, Leadership 2.0, Education 2.0 Leadership 2.0, Education 2.0 • 2.0 meme is spreading! • Social Tools are incredibly powerful • Change the game • Put power in the hands of the people! • Can be seen as disruptive & even subversive David Gurteen

  16. So what does this mean for KM? So what does this mean for KM? David Gurteen

  17. KM 1.0 KM 1.0 • The old traditional, corporate, techno-centric command and control form of KM David Gurteen

  18. KM 2.0 KM 2.0 • Take – People-centric KM, PKM • CoPs, AARs, KCafes, … – Social Computing • Weblogs, Wikis, … • To create – A new form of KM – KM 2.0 or Social KM David Gurteen

  19. KM 2.0 KM 2.0 • KM is no longer a central corporate function it is now an integral part of a everyone’s everyday work • Knowledge is no longer controlled centrally but the ownership and control is distributed throughout the organization David Gurteen

  20. Social KM Social KM KM 1.0 KM 2.0 • Corporate • Top down • Centralised • Command & Control • Monolithic systems • Explicit Knowledge • Personal • Bottom up • Decentralised • Distributed • Ecosystems • Tacit Knowledge David Gurteen

  21. KM Tool Comparison KM Tool Comparison KM 1.0 KM 2.0 • Taxonomies • People Finders • Databases • E-mail • Newsletters • Discussion Forums • Social Tagging • Social Networking • Blogs & Wikis • Instant Messaging • RSS Feeds & Readers • Blogs David Gurteen

  22. Social KM Social KM KM 1.0 KM 2.0 KM is extra work KM is part of my everyday work Work is behind closed doors Work is open and transparent People are afraid to talk openly Anyone can say anything People directories provide contact information Social Networking platforms reflect who is doing what with whom Content is centralised, protected and controlled Content is distributed freely and uncontrolled IT chooses the tools I use I have a choice & select my own tools Knowledge sharing is database centric Knowledge sharing is people centric Knowledge is forcibly captured just in case Knowledge is naturally captured as part of my work Best Practices Stories David Gurteen

  23. Social KM Social KM KM 1.0 KM 2.0 Distribute by e-mail Subscribe to feeds CoPs centrally controlled Anyone can start a CoP Centrally controlled publishing Anyone can publish Search for experts and content separate Content filtered through experts Content is centralised, protected and controlled Content is distributed freely and uncontrolled Context stripped Rich stories, audio and video Professional voice, 3rd person Personal voice, 1st person Think quietly alone Think out load together Efficiency and productivity Improved decision making & innovation David Gurteen

  24. KM is about Conversation KM is about Conversation A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard David Gurteen

  25. Social KM Social KM I think, at its best, KM is a social phenomena. Its where people come together to share their knowledge, to learn from each other and to work more effectively together - to meet both their business and personal objectives. That’s my view of KM. David Gurteen, ECKM, September 2006, Budapest. David Gurteen

  26. KM is going Social KM is going Social David Gurteen

  27. www.gurteen.com David Gurteen Gurteen Knowledge Tel: +44 1252 812 878 Email: david.gurteen@gurteen.com David Gurteen

  28. Licence Licence • You may use these slides under the following Creative Commons Licence • Attribution-Share Alike 2.0 • http://creativecommons.org/licenses/by-sa/2.0/uk/ David Gurteen

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