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Leveraging Social Networks for KM

Leveraging Social Networks for KM. Organised by iKMS and Straits Knowledge. Agenda. 1. Speed Networking 2. Social Networks and Organization Effectiveness 3. Learning and Sharing Communities - NJC 4. Physical Environments for Social Networking 5. Introduction to Social Network Analysis

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Leveraging Social Networks for KM

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  1. Leveraging Social Networks for KM Organised by iKMS and Straits Knowledge Social Network Analysis

  2. Agenda • 1. Speed Networking • 2. Social Networks and Organization Effectiveness • 3. Learning and Sharing Communities - NJC • 4. Physical Environments for Social Networking • 5. Introduction to Social Network Analysis • 6. Introduction to Social Software • 7. World Café: Identifying Potential Communities • 8. Panel Discussion www.straitsknowledge.com

  3. Speed Networking Activity Your name Names of people you have talked to James Wong Betty Han Career experience of interest to you Worked in IDA Done MSc KM Your name Names of people you have talked to Frank Tan Betty Han Social interests in common with you Wakeboarding Pedigree cats Your name Names of people you have talked to Subramaniam Mastura KM topic that might be useful to you Knowledge audit KM roadmap www.straitsknowledge.com

  4. Introduction to Social Network Analysis Patrick Lambe Social Network Analysis

  5. Gossip, Reputation, Trust www.straitsknowledge.com

  6. Habits Reach Weak Ties Holes Structural Rich Strong Ties Social Network Analysis

  7. Information Flow & Roles www.straitsknowledge.com

  8. Information Flow & Roles • Connector/Hub • Boundary Spanner/Gatekeeper • Influencer/Pulsetaker • Caution: these roles can also look the same as: • Overdependency • Bottlenecks • Over-control • All maps need to be investigated www.straitsknowledge.com

  9. Social Networks Reflect Identities • Karen Stephenson: • work network • social network • career advice network • new ideas network • established experts network • learning/ improvement network www.straitsknowledge.com

  10. Networks and Identities From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’ www.straitsknowledge.com

  11. Networks and Identities From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’ www.straitsknowledge.com

  12. Networks and Identities From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’ www.straitsknowledge.com

  13. Latent Knowledge Knowledge Sharing - trust www.straitsknowledge.com

  14. Latent Knowledge Information Seeking - process www.straitsknowledge.com

  15. Networks and Identities www.straitsknowledge.com

  16. Knowledge Profiles • Creator • Communicator • Connector • Collector • Critic www.straitsknowledge.com

  17. KM Champions www.straitsknowledge.com

  18. Documents www.straitsknowledge.com

  19. Email Source: Valdis Krebs, www.orgnet.com www.straitsknowledge.com

  20. Power/Influence Tyler, J. R., Wilkinson, D. M. & Huberman, B. A. Email as spectroscopy: automated discovery of community structure within organizations. Preprint http://xxx.lanl.gov/arXiv:cond-mat/0303264, (2003) www.straitsknowledge.com

  21. Cultural Traits Source: Valdis Krebs, www.orgnet.com www.straitsknowledge.com

  22. Post Merger Source: Valdis Krebs, www.orgnet.com www.straitsknowledge.com

  23. Decisions Source: Valdis Krebs, www.orgnet.com www.straitsknowledge.com

  24. SNA in KM • Identify silos and connection opportunities • Identify incipient communities of practice • Identify potential leaders, knowledge champions or experts • Provide input to organisational culture analysis • Display patterns of communication • Identify blockages or bottlenecks • Explain team or organizational dysfunctions • Help prioritise KM content initiatives • Display social capital strength • Display strength of latent knowledge networks www.straitsknowledge.com

  25. Key Steps • Plan! Know what you are looking for, but be open to discovery • Closed or open? • Bias and gaming • Complexity • Name resolution • How? • Questionnaire • Interview • Emails etc • Analyse, look for patterns • Communicate • Confidentiality & use • Validate, analyse and follow through www.straitsknowledge.com

  26. Lessons • Makes networks visible, and potential for self-awareness, discussion of issues • Assists more evidence based management and KM decisions • Ethical issues - privacy, confidentiality, hasty judgments • Know what you want to see, frame the right questions • Take multiple perspectives; don’t let one perspective dominate, check for bias, gaming • Remember that maps are temporary snapshots… networks are dynamic! • Pay attention to the fonds of network formation! • SNA is just a starting point, not an end point www.straitsknowledge.com

  27. Scoping an SNA Project • Why? What’s your purpose? • How will you do it? What method? • How will you avoid gaming or bias? • What ethical issues will you need to consider? • What sort of follow up will you provide for? • What discovery questions will you use? www.straitsknowledge.com

  28. Spotting potential CoPs • The “I’m a…” test • Prior knowledge of each other (embryo community) • Common practice and domain • Shared stories • Activist types (rolebearers) • Issue of value to members & organization • Gravitational pull? Attractors? www.straitsknowledge.com

  29. Spotting potential CoPs • Who is the Group? • What’s the invitation question? • What’s the SNA question? • What social software would be useful? www.straitsknowledge.com

  30. Readings • Rob Cross and Andrew Parker, ‘The Hidden Power of Social Networks’ (Harvard Business School Press, 2004) • Karen Stephenson, ‘What Knowledge Tears Apart, Networks Make Whole’ Internal Communication Focus no.36 2001 • http://www.netform.com/html/knowledge_management.html • Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’ Strategy & Business 4th Quarter 2002 • http://www.strategy-business.com/press/article/?ptag-ps=&art=9056282&pg=all • David Snowden ‘From Atomism to Networks in Social Systems’ The Learning Organization vol.12.no.6 2005 • http://www.cognitive-edge.com/ceresources/articles/45_From_Atomism_to_Networks_in_Social_Systems_0605.pdf • Patrick Lambe ‘Getting it all Mapped Out: SARS, Terrorism and Knowledge Management Green Chameleon • http://www.greenchameleon.com/gc/category/C6/ • Valdis Krebs, case studies at http://www.orgnet.com www.straitsknowledge.com

  31. Panel Discussion Questions you’d like to have answered or discussed about the topics of today’s seminar www.straitsknowledge.com

  32. Questions? • plambe@straitsknowledge.com • Thanks to Maish Nichani of elearningpost.com for his suggestions and help in putting this seminar together. www.straitsknowledge.com

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