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Trendsetting Millennials: Marketing Insights from 4Music & The Box Channels

Reach trendsetting 16-34 year-olds through 4Music & The Box channels for successful influencer marketing campaigns. Learn that celebrities influence their purchase decisions, and they are the go-to for advice on new products. Discover their premium tastes and interest in designer labels. Utilize insights on their purchasing behaviors and media consumption habits for targeted advertising strategies.

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Trendsetting Millennials: Marketing Insights from 4Music & The Box Channels

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  1. 4Music & Box Channels Q1 2019

  2. Channel Profile Source: BARB/Advantedge, Q1 2019

  3. Q4 highlights 4Music & The Box channel viewers are commercially receptive, celebrities influence their purchase decisions (i=243) and they tend to buy products from companies who sponsor TV shows (i=249) 4Music & the Box channels reach 20% of 16-34s every month (2.9m) 29% of 4Music viewers, and 47% of BOX MUSIC viewers are aged 16-34 They are trendsetters – they buy new products before most of their friends (i=) and people come to them for advice before buying new things (i=162). Source: 1. BARB/Advantedge 2019 Q1, Q1 2019 GB TGI January – December 2018

  4. Top rating 4Music programmes 16-34s Source: BARB/Advantedge, Q1 2019, unique programme titles

  5. The Box channels reach more 16-34s each month than popular magazines 4Music & Box 6 combined Monthly reach = 2.9m Music/Film mags combined Monthly reach -Mixmag, Mojo, Q & Empire = 321k Men’s mags combined Monthly reach –GQ, Men’sHealth, Men’s Fitness & Esquire = 525k Women’s mags combined Monthly reach –Glamour, Elle, Marie Claire & Cosmopolitan = 871k Source: 1. BARB/Advantedge 2019 Q1, GB TGI January – December 2018

  6. The typical 4Music Viewer 4Music viewers say they enjoy watching adverts as much as the programmes (i=216). They find TV advertising interesting and say it gives them something to talk about (i=202). 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=243) and they enjoy watching ads featuring their favourite celebrities (i=202). Whilst watching TV they will also search on the internet for products they’ve seen advertised (i=198) and claim that advertising helps them choose what to buy (i=181). Source: Q1 2019 GB TGI January – December 2018. 4Music viewer defined as those who watched 4music or The Box in the last week.

  7. The typical 4Music Viewer 4Music viewers have premiumtastes, saying they wear designer clothes (i=193), can’t resists expensive perfume/ aftershave (i=189) and have expensive tastes (i=156). They are conscious of appearance – they like to stand out in a crowd (i=179) and they say designer labels improve a person’s image (i=190). They like to keep up with the latest fashions (i=187) and they spend a lot on clothes (i=194). They are trendsetters – they buy new products before most of their friends (i=214) and are usually the first amongst their friends to know what’s going on (i=165). People come to them for advice before buying new things (i=162). They are connected, saying they couldn’t live without internet on their mobile phone (i=128) and feel the need to check social networking sites every day (i=147). Source: Q1 2019 GB TGI January - December2018. 4Music viewer defined as those who watched 4music or The Box in the last week.

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