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Marketing Automation Market report by MarketsandMarkets

Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024

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Marketing Automation Market report by MarketsandMarkets

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  1. Marketing Automation Market is expected to grow $6.4 billion by 2024

  2. Scope of The Report The research report categorizes the Marketing Automation Market to forecast the revenues and analyse the trends in each of the following subsegments: • Campaign Management • Email Marketing • Lead Nurturing & Lead Scoring • Social Media Marketing • Inbound Marketing • Analytics & Reporting • Others • Software • Services By Component By Deployment type By Application • On-premises • Cloud And More…

  3. Key Segments The marketing automation market size to grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2019 to 2024.  1 The growing demand for automation in the marketing process, increasing need for informed marketing strategy, and maximizing prospect’s interest & engagement are some of the major factors driving the growth of the market. 2 3 The use of marketing automation in large enterprises is relatively higher as compared to that of small and medium-sized enterprises (SMEs).  Marketing automation services have a broad scope of usage, ranging from assistance to the client for the deployment of software, strategy, & implementation, to cater to the business-specific needs of organizations. 4 5 IT and telecom companies need to respond to varying market conditions for service variations and different consumer behavior.

  4. Market Growth Rate CAGR 2019 2024 Market Size of $3.3 billion Market Size of $6.4 billion 13.9%

  5. Key Vendors Major Players • HubSpot (US) • Adobe (US) • Oracle (US) • Salesforce (US) • ActiveCampaign (US) • And More View Report Here - https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html

  6. Major Regions • North America • Europe • APAC • MEA • Latin America • North America is expected to hold the largest market share. • Asia Pacific (APAC) is expected to provide opportunities for debt collection software providers and grow at the highest CAGR

  7. Recent developments • In April 2019, Centerbridge Partners acquired IBM’s Marketing Platform and commerce software offerings to established marketing and advertising technology company named as Acoustic. • In March 2019, Salesforce extended its partnership with 6sense to integrate it with Pardot, Salesforce’ marketing automation solution. The integration helps both companies’ customers to identify the right target accounts. • In October 2018, Adobe acquired Marketo, one of the leading B2B marketing engagement provider. With this acquisition, Adobe’s customers can take advantage of Adobe Experience Cloud as well as Marketo’s lead management to maximize their RoI.

  8. MarketsandMarkets’ Value Proposition How are we different? Most-detailed market segmentation in industry In-depth analysis of patents profiles of key market players providing a competitive landscape Market data for segments such as technologies, services & applications across geographies High level analysis of major market segments and identification of opportunities

  9. MarketsandMarkets’ Delivery Model Here's how we can help you... • Research coverage can be a wide range in varied or niche categories in the published data or custom-made as per client's projects • Assess New Product Development from inception to launch • Optimize investments in established brands and recommend new approaches in global territories • Discover potential in new geographical markets and analyze how to successfully expand into them • Analyze the Challenges, Opportunities, Market structures, Drivers and Competitive Landscape

  10. MarketsandMarkets’ Our Expertise - Compelling Business cases Market size Estimations - Company & Market Best Practices - Entry or Go-To-Market strategies - Market Dynamics, Positioning and Segmentations - Competitive Landscaping and Benchmarking - Opportunity Analysis - Economic Forecasting - Industry-specific Technology solutions - Roadmap Analysis

  11. Stay in touch Our Report Covers – Market Scenarios, Vendor landscape & Industry Road Maps. Get Free 10% Customization in this report sales@marketsandmarkets.com Or you can visit us: https://www.marketsandmarkets.com/ USA address MarketsandMarkets™ INC.630 Dundee Road Suite 430 Northbrook, IL 60062 USA : +1-888-600-6441 Corporate Headquarters MarketsandMarkets™ Research Private Ltd. Tower B5, office 101,Magarpatta SEZ,Hadapsar, Pune-411013, India+1-888-600-6441

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