1 / 3

B2C Marketing Automation Report India 2017

As India is rapidly evolving in terms of Marketing Automation Solution (MAS) providers, B2C Marketers, specifically, are tapping into the power of automation to create new efficiencies and optimise their communication efforts to focus on their consumers. this report will equip you to make the most informed decisions while evaluating and implementing Marketing Automation Solution (MAS) and will give you a clear, data-backed picture of how have Indian marketers currently adopted MAS, defined the ROI parameters and identified challenges as well as benefits while implementing MAS.<br>

ResearchNXT
Download Presentation

B2C Marketing Automation Report India 2017

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. B2C Marketing Automation Report India 2017 Why do you need this report? As India is rapidly evolving in terms of Marketing Automation Solution (MAS) providers, B2C Marketers, specifically, are tapping into the power of automation to create new efficiencies and optimise their communication efforts to focus on their consumers. Digging into this report will equip you to make the most informed decisions while evaluating and implementing Marketing Automation Solution (MAS) and will give you a clear, data-backed picture of how have Indian marketers currently adopted MAS, defined the ROI parameters and identified challenges as well as benefits while implementing MAS. Highlights: #3 India among the top three countries with most number of MAS providers. 48% Marketers decided to have MAS in their marketing strategy. 61% Marketers evaluating MAS are more inclined towards cloud based platform. 57% Marketers have a well-defined marketing budget allocated for Marketing Technology spends, and 10% of them have more than 8% allocated for it. 70% Marketers are using MAS to increase lead conversion. 60% Marketers and more feel that social media, paid digital media and website are the most effective channels for a marketing campaign. 70% Marketers think Email and SMS marketing are very crucial features of their MAS mix. 63% Marketers say lack of internal skills & expertise is the biggest barrier to implement MAS. Download the Report Now and Read More..

  2. Description: The concept of marketing automation has evolved and refined over the years since the early 2000s to have now become more intuitive and relevant. The strategy of batching up all your leads and blasting the same SMS or email out to each one of them, was anything-but-strategic, disjointed and was potentially leading to a loss of consumer interest in advertising messages. A few years later the concept of “personalization” became critical, thanks to the mine of customer information that digital channels across the web, mobile and social media provided to the marketers. Advertising became more targeted, meaningful and effective, because the right message was being sent to the right target. Interacting with customer has now become intuitive, highly segmented and behaviour-triggered thanks to rapid advances in marketing automation technology that enables marketers to literally follow the customer around wherever he goes! The first-of-its kind B2C Marketing Automation report of India, displays a huge scope of adoption of Marketing Automation Solution (MAS) that many Indian Marketers are yet to discover. This report is focused on seven industry segments: BFSI, Telecom, Travel, e-Commerce, Pharmaceutical, Auto and FMCG & Consumer Electronics and also includes insights from CMOs & Experts from leading brands gained through exclusive interviews. This report aims to provide information on the adoption of Marketing Automation Solutions (MAS) specifically for the B2C market in India. It helps to understand the adoption of MAS in Indian B2C organisations, identify most commonly used features, drivers and restraints while providing insights on pricing models, ROI measurements & challenges while implementing MAS.

  3. The research data is collected by 80% primary research and 20% secondary research. The primary data is gathered from extensive surveys and exclusive interviews of marketing experts. Table of Contents: 1. Introduction 1.1 Executive Summary 1.2 Foreword by Netcore 1.3 Key Takeaways 1.4 Research Methodology 2. Evolution and Adoption of MAS in India 2.1 Evolution of MAS – An Indian Context 2.2 The Marketing Technology Landscape 2017 2.3 MAS Providers and Their Global Presence 2.4 MAS Adoption Pattern in India 3. Key Features and Channels 3.1 The Right Marketing Automation Mix 3.2 The Must Have MAS Features 3.3 Channels and Effectiveness 4. Pricing Models, Budgets and ROI 4.1 MAS Pricing Models and Budgets 4.2 Measuring ROI from MAS 5. Challenges 5.1 Challenges while Implementing MAS 5.2 Top Challenges and How to Tackle Them 6. Recommendations and Trends For 2017 6.1 Best Practices and Recommendations 6.2 MAS Trends for 2017 Download Report: https://www.researchnxt.com/martech/b2c-marketing- automation-report-india-2017/

More Related