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Strategi Pengelolaan Usaha Perjalanan Wisata

Strategi Pengelolaan Usaha Perjalanan Wisata. Uraian Silabus. Mahasiswa memahami konsep umum Intermediary Business Mahasiswa mengetahui fenomena bisnis dan arah perkembangan usaha perjalanan wisata di Indonesia. Tujuan Perkuliahan. Transit Route Region. Traveler Generating Region.

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Strategi Pengelolaan Usaha Perjalanan Wisata

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  1. Strategi Pengelolaan Usaha Perjalanan Wisata

  2. Uraian Silabus

  3. Mahasiswa memahami konsep umum Intermediary Business Mahasiswa mengetahui fenomena bisnis dan arah perkembangan usaha perjalanan wisata di Indonesia Tujuan Perkuliahan

  4. Transit Route Region Traveler Generating Region Tourist Destination Region The Tourism System Departing Travelers ReturningTravelers Weaver & Opperman (2000)

  5. Wholesaler Tour Operator Travel Agent Sub Agent e – Agent Travel Consultant Tipe-tipe Perusahaan Perjalanan

  6. ModernTours & Travel Business(Thomas Cook) • An Inclusive, pre paid, one-fee structure that • covered transportation, accommodation, • guides, food and other goods and services • Organized itineraries Based on Rigid Time • Schedules • Uniform Products of a highly professional quality • Affordable prices, made possible by the • economies of scale through large customer volumes

  7. Tourist Services Accomodation Providers • Corporate Direct Selling • Internet • Call Centre Travel Agent Customer /Tourist Transport Companies Virtual agency through online travel company/teletext Supply Intermediaries Demand Packaging of elements into a product by a tour operator How tour operators link the elements of a holiday together to produce, assemble and distribute the package to the consumer Page, Stephen (2007)

  8. Business to consumer Business to consumer Tour Operator, DS online/phone Low-cost Travel Direct Selling Direct Selling Travel Agents (Virtual) Travel Agents (Virtual) The Consumer Tourism Suppliers Tourism Suppliers e-tailers e-tailers The Future of Travel Retailing Competition and substitution of retailing channels Existing information communication technologies Future information communication technologies Page, Stephen (2007)

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